Water Cooler Chats 001 – Facebook Automatic Advanced Matching
Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. […]
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Water Cooler Chats 002 – New Google Ads Search Metrics
Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that […]
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Why (and how) You Should Be Using Video Ads on Facebook
Updated as of 2/21/2020 According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos […]
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How Display Ads Affect the Consumer’s Journey
When you ask most clients about their goals, the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job of generating leads, but how does display fit into […]
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Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by […]
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PPC, SEO, and Content Marketing: The Digital Marketing Trifecta
We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in […]
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Five Advanced Targeting Strategies to Capture More Customers
It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these […]
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3 Ways The Be Everywhere Strategy Can Be Detrimental
As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be […]
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Creating a Cohesive Effort with PPC and SEO
Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO […]
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4 Easy Ways to Distribute Content
Have you ever felt as though your content doesn’t reach enough people or as many as it could? There’s a good chance you’re correct. There are many ways to target a larger audience, gain traffic, […]
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Facebook is Making Advancements in Targeting Abilities
The social giant has paved the way and set standards in terms of targeting ads based on location, likes and interests. They are about to take their competitors by storm with the latest ad targeting […]
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