Why Google’s Updated API & Billing Structure Should Matter To You
Well, it was good while it lasted. Google’s recent changes to its Maps API products might shock you – and your wallet. The search engine giant has restructured and repriced their Google Platform APIs, raising […]
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Water Cooler Chats 002 – New Google Ads Search Metrics
Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that […]
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How Display Ads Affect the Consumer’s Journey
When you ask most clients about their goals, the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job of generating leads, but how does display fit into […]
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Google+ Is Shutting Its Doors Early
After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally […]
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How to Reduce Your Website’s Bounce Rate in 4 Ways
Something that should be top of mind for your business is your website’s bounce rate. This is for good reason, bounce rates often serve as an indication whether or not users are engaging with your […]
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YouTube is Losing Major Brands Due to Ad Placement
YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. […]
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Google Chrome SSL Certificate Update: What it Means for Your Website
Google has been discussing an impending update which will mark websites containing forms as “Not Secure”, unless they have a SSL certificate (HTTP vs HTTPS). When a consumer attempts to view your website, they will […]
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What Google AMP Pages Could Mean for Your Brand
Google Accelerated Mobile Pages (AMP) is great for businesses looking to improve the user experience on their websites. By stripping out any unnecessary HTML, AMP allows content to be loaded almost instantly across all platforms. […]
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