Why (and how) You Should Be Using Video Ads on Facebook
Updated as of 2/21/2020
According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos on how to complete a DIY project, people love watching video content. Video is more engaging and can capture our attention in a way that static images or text simply can’t. If you’re someone who needs the cold hard facts, just know this: videos hold 5x more attention than static images.
So, if video is so engaging, shouldn’t we be using it in our ads?
To put it simply, yes. For a more detailed answer, keep reading.
If executed correctly, video ads will:
- Drive more visitors to the marketer’s site
- Drive more online conversions
- Increase ad recall
- Increase brand awareness
- Improve the consumers experience
While the first four bullet points mentioned above are important, it’s the last one that is most important. By improving the consumers experience, all the preceding points will fall into place.
As more and more people turn to video, it’s imperative that marketing strategies align with how people consume content. Be where your audience is, whether that’s in the Facebook feed, Instagram feed, or stories. The sales and brand awareness will quickly follow.
When people hear the word video, they think of elaborate, expensive productions that are not within their capabilities. This way of thinking should be replaced with the idea of quick, lightweight videos that are still just as effective. Some may argue even more so…
Lightweight video ads can be created using Facebooks Video Creation Kit or with various apps such as Adobe Spark Post or Ripl. They should be quick (15 seconds or less), designed for watching with the sound off and be built for a vertical format. They can be as simple as an image of a purse on the screen that changes colors to show consumers the different options. Just make it fun!
Times are changing, and so are the ways advertisers deliver their message. It’s time to realize that videos contribute more to campaigns than just impressions and seconds watched. It may even be worth ditching static images all together…
Related Posts
The Power of Content Repurposing: Maximizing the Value of Your Content
In the ever-evolving landscape of digital marketing, creating high-quality content is essential for engaging your audience, driving traffic, and ultimately, achieving your business objectives. However, consistently producing fresh, original content can be time-consuming and resource-intensive. […]
Read Article ›
Top 5 Reasons to Hire a Digital Marketing Agency
In today’s fast-paced digital landscape, businesses of all sizes are recognizing the importance of establishing a robust online presence to stay competitive. However, navigating the complexities of digital marketing can be daunting, especially for those […]
Read Article ›
Hyper-Personalization in Marketing: Tailoring Consumer Experiences
In today’s digital age, consumers are inundated with marketing messages from every direction. With so much noise, it’s becoming increasingly challenging for brands to capture and retain their audience’s attention. This is where hyper-personalization comes […]
Read Article ›Mobile-First Strategy: Adapting to the Shift in User Behavior
In today’s fast-paced digital world, where smartphones have become extensions of our hands, businesses must adapt to the changing tide of user behavior. The shift towards mobile-first browsing has transformed the way consumers interact with […]
Read Article ›Creating an Effective PPC Landing Page
In the ever-changing world of digital marketing, crafting an effective PPC landing page is a crucial strategy that helps bridge the gap between the initial click on the ad and converting that visitor into a […]
Read Article ›
The Power of Podcasts
In the ever-evolving landscape of digital marketing, podcasting has emerged as a powerful and dynamic tool, reshaping the way brands connect with their audiences. As a versatile medium, podcasts offer a unique blend of authenticity, […]
Read Article ›
Unlocking the Power of Branding: Elevate Your Company with a Captivating Logo
In today’s competitive business landscape, the power of branding extends far beyond a mere marketing strategy—it is the heartbeat of your company. A brand is the emotional connection between your business and your audience, and […]
Read Article ›
Audience Personas for Laser-Targeted Paid Social Campaigns
Meta’s wide range of targeting options has made it a breeze for us to hone in on specific market segments. With the ability to reach smaller, more focused audiences, Meta has become an innovative platform […]
Read Article ›
Why Online Reputation Management Is Crucial for Your Business
Your online reputation can make or break your business. The internet has empowered consumers to research and make informed decisions like never before. Whether you’re a small local business or a global corporation, online reputation […]
Read Article ›