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Brawn Media Blog

5 Tips for Your Website’s SEO

Brawn Media // Wednesday, April 19, 2017


 

  

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What's the Frequency, Kenneth?

Brawn Media // Wednesday, April 12, 2017


 

That’s the title of a song from R.E.M. from 1994 when radio was truly at its peak. Before all of the corporate mergers started to reduce the medium to a pick your demo, we’ve got a format for that. The early 90’s introduced the world to the Seattle grunge sound, club music, and hair bands. As an advertising medium, it still reigned as a powerful force in the marketplace.

 

Remember, this was before the Internet, satellite radio, iTunes, Spotify and Apple Music. The only place you could listen was in the car or at home. Advertisers had a captive audience nearly 24 hours a day and stations used their creativity to promote clients through events, remotes, contests and sponsorships to the station’s P1, otherwise known as true fans.

 

Technology has changed all that. Or has it really? Radio is still one of the most powerful forms of mass media there is. In fact, according to a June 2016 poll from Statista, adults between the ages of 35-64 listen to the radio over 1000 minutes each week. However, it is not just Gen Y and Baby Boomers. In February 2014 Nielsen estimated that about 65.2 million adults 18-34 listen to broadcast radio every week, most likely on their commute.

 

There’s no doubt that the launching of services such as Pandora and Spotify have had some impact on advertising revenue at terrestrial radio stations. However, most if not all, have at least a web presence with streaming so they can capture their fans as well as monetize the digital component.

 

Radio still has a tremendous amount of value for advertisers and listeners. So tune in and listen up!
 

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Keep It Classic With Print Advertising

Brawn Media // Monday, April 03, 2017


 

As technology changes the landscape of advertising, it creates a new challenge when trying to decide how to best reach consumers. While there are now many mediums of advertising; newspaper still remains relevant and has many benefits. Newspaper is one of the most common, and traditional, print media formats used for advertising. These print advertisements provide benefits of a static message with a blend of copy and images—all for a moderate cost.

 

Newspapers have long been used by local businesses for advertising to a local, or regional, customer market. Newspaper not only provides a relatively affordable way to deliver a timely message to an audience in a certain geography, but, it is also more flexible. Newspapers offer two types of print advertising; display advertisements that are placed throughout the paper and classified listings which are under subject headings in a specific section. Advertisers choose the exact size and location of the ad, as well as design.

 

When people browse through newspapers and publications, advertisements need to grab the attention of the potential customer. A strong marketing campaign must explain a few items between the copy and images. It should convey what you do in a way that relates directly to the consumer, have a clear call to action for the consumer and it needs to have brand recognition with a logo and tagline. These ads need to show what a company stands for, who they are as a brand, all while stating how a product or service will help fulfill a person’s life. In order to do this properly, you must understand the wants and needs of the target audience.

 

There are three main ways to connect what your audience wants to receive from your advertisement. You can use a testimonial approach in which you have a celebrity or ordinary person promoting your brand. Emotional advertising is always a good tactic to use when trying to make a lasting impression or to create a feeling towards your brand. Most commonly used, however, is informational advertising.

 

At the end of the day, traditional newspaper advertising still reigns as a strong medium for advertising. Your newspaper ad creative must move the reader to take an action in engaging with your business. It must also create better brand recognition by reinforcing your brand. In order to make that impression, you first must choose the right media outlet or mix of media outlets. You may find that a combination of advertising in your state/metropolitan newspaper and your local paper can give you the best results.

 

We understand that this can be a lot to handle on your own, and you shouldn’t have to. Let us help you so you can get back to business! Contact us today!
 

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The Sweet Relationship Between Television and Digital

Brawn Media // Tuesday, March 21, 2017


 

With digital marketing being all the rage, advertisers often feel the immediate need to pull money out of their traditional advertising avenues and disperse it through all digital mediums. However, researchers would argue that doing so is not always wise!

 

Television has a unique way of reaching consumers. It utilizes motion, sound, and imagery to stimulate interest. The biggest advantage of television advertising is its reach. Considered a mass media, TV works incredibly well with pushing out your message, offer or unique selling proposition. Knowing this, advertisers utilize TV to promote a generic message as the ads are typically not made for a granular target (by geo, gender or race).

 

According to the New York Times, 96.7% of American households own television sets making it one of the largest advertising mediums available to advertisers. However, quantity doesn’t always outweigh quality.
In order to truly get the most BANG for your buck as you advertise your business, it is important you have a healthy media mix of traditional and digital advertising. Currently, successful advertisers utilize TV as their primary form of “push” advertising while using digital advertising as their primary means of “pull” advertising.
 
According to Marketing-Schools.org, push advertising tries to push products or services towards customers using big ads and attention-grabbing claims to put products into the minds of customers. Pull advertising, however, targets the right customer at the right time and pulls them towards a product or service.

 

Having synergy between your marketing efforts is crucial to your success as well as diversifying your marketing mediums. Let television promote your message and digital capture your customers.

 

To hear how we make this strategy a reality, contact us today!

 

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Reputation Matters, Inaccurate Online Listings Can Hurt Businesses

Brawn Media // Wednesday, March 01, 2017


 

We’ve been hearing about fake news a lot lately, but, what about fake business listings? These can be almost, if not more so, dangerous than fake news for a business. Current customers and potential alike can encounter a fake business listing and think you’ve moved, or worse-think you’ve closed. Do you have something in place to fix these issues so you aren’t worrying?

 

This is precisely what happened to Finnbar’s Pub in Troy. A fake Facebook page was made that said they were closed. The owners were not aware until they received quite a few phone calls asking if they were open. After searching Facebook, Megan Costello found a fake listing that said: “permanently closed”. There’s no way to tell exactly how much business they lost due to this. Weeks later, she and her husband were able to have the fake listing removed. This is a prime example of how inaccurate online listings can be detrimental to businesses and why they need to monitor their online footprint.

 

Smartphones have fundamentally changed the way customers interact with local businesses. Since 2011, “near me” searches have increased by 34x! You know that your business relies on customers, current and new, in order to survive. Inconsistent or inaccurate online listings results in low confidence, which decreases search ranking and risks lost business. We’re not the only ones who know how important monitoring is for you and your business. The Better Business Bureau thinks so too. Melanie McGovern, Communications Director for the Better Business Bureau of Upstate New York, recently had this to say "We always tell our accredited businesses if they have a Facebook page, if they have a Twitter profile, if they have anything on social media, you have to monitor it.”

 

Monitoring the online footprint of a business can be daunting if you’re trying to tackle it on your own, after all, you do have a business to run! Our online reputation management tool – BrawnGuard – is here to help! In addition to making sure your business’ NAP info is correct online, BrawnGuard has the ability to add photos, links, enticing call-to-actions, offers and longer business descriptions. All of this is done so that your business stands out above the rest. BrawnGuard not only corrects listing information where it exists but also creates a new enhanced listing for your business on over 70 online directories. Think of this as 70 small ads in newspaper business directory pages! The difference is these ads run 24 hours a day, 7 days a week, 365 days a year and can show up when someone searches specifically for your product or service!

 

And that’s not all….in addition to correcting online listings, BrawnGuard has a strong Duplicate Suppression Tool that allows you to get rid of any duplicate listings that may exist for your business. Online review monitoring is yet another feature of the product. You will be notified within 24 hours of new reviews from major review sites such as Google, Facebook, Yelp, CitySearch and more, so you can be aware of what consumers are saying about your business and respond to those reviews in a timely fashion.

 

Even if you’re well versed in the online world, this is a lot to take in; BrawnGuard is the solution to your online footprint problem. Let us do the work so you’re able to focus on the bigger picture-your business flourishing!

 

To learn more and hear how we do it, contact us today
 
 

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Facebook has Entered the Job Market

Brawn Media // Tuesday, February 28, 2017


 

  

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Content Marketing Trends

Brawn Media // Wednesday, February 22, 2017


 
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How to Advertise for the BIG GAME and After

Brawn Media // Thursday, February 02, 2017


 

The Big Game is upon us, everyone wants a piece of the advertising pie, but may not be able to afford the slice. A 30-second TV commercial can cost you a few million dollars, which may not be feasible with your budget. How do we work around that? How is your brand able to extend its audience reach beyond that 30-second commercial? 

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3 Easy Ways to Increase Brand Loyalty on a Budget

Brawn Media // Tuesday, December 27, 2016


 

Building trust and strengthening your brand will immediately increase your brand loyalty, but there are other things you can do as well to try and turn your first-time customers into repeat customers and your one-time visitors into repeat visitors. Below are some brand-loving tactics don’t have to ‘break the bank’: 

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Messenger destination ads are here!

Brawn Media // Tuesday, December 20, 2016


 

As online advertising continues to grow, there are constantly new innovations and features that capture our attention and interest. 

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