Why (and how) You Should Be Using Video Ads on Facebook
Did you know that by 2020, 75% of all mobile traffic is estimated to be from video? From videos of cats to informative videos on how to complete a DIY project, people love watching videos. Video is more engaging and can capture our attention in a way that static images or text simply can’t. If […]
Keep ReadingHow Display Ads Affect the Consumers Journey
When you ask most clients about their goals the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job at generating leads, but how does display fit into the picture? How does display effect the sales cycle? And how do we prove its effectiveness when we can’t always directly […]
Keep ReadingWater Cooler Chats 002 – New Google Ads Search Metrics
Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that are better than average position. One of the mistakes we often make is focusing too much on the average position. Average […]
Keep ReadingWater Cooler Chats 001 – Facebook Automatic Advanced Matching
Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of […]
Keep Reading6 Ways to Make Instagram Work for You
With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely to engage. Whether your strategy needs updating, or you’re new to Instagram, you’ll find these 6 tips beneficial for your […]
Keep ReadingGoogle Updated Their API and Their Billing Structure; Here’s why it Matters for You
Well, it was good while it lasted. Google’s recent changes to its Maps API products might shock you – and your wallet. The search engine giant has restructured and repriced their Google Platform APIs, raising its prices over 1,400%. Google Maps Platform A few weeks ago, Google rolled out significant changes requiring customers to pay […]
Keep Reading6 Steps to Closing Web Leads from Your Website
For a digital campaign to truly be successful, there are two main components that need to be incorporated and mastered. First, ensuring that your brand is visible online and has a digital footprint that encourages gaining traffic; second component is to then convert that traffic into leads. So once the traffic is converted into leads, […]
Keep Reading7 Tips to Creating Great Subject Lines People Will Want to Click
On an almost consistent basis, inboxes are flooded with emails offering coupons, event reminders, and newsletters. That being said it can be a lot for users to sift through each one and decide which – if any are worthy of their time. If you haven’t wondered about the importance of subject lines in email marketing, […]
Keep ReadingAre You Sinking Your Sales When You Talk Too Much?
We all have our specialty, our niche, but we sometimes find ourselves in situations where we talk too much. This could be serious for your business if you have a nervous talker on your sales team and it can affect your sales numbers negatively. Each individual handles situations differently; some tend to go silent while […]
Keep Reading3 PPC Fails that are Hurting Your Business
For many brands, competitors seem to be popping up on every corner and every digital platform. So with this in mind, mistakes that are seemingly small can quickly add up and create a bigger issue for your brand. One such area that we find many brands making mistakes with is with their Pay-per-Click (PPC) and […]
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