How to Measure the ROI of Social Media
Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.
Keep ReadingFive Advanced Targeting Strategies to Capture More Customers
It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these strategies will get your ads in front of very specific, and often motivated, segments of your audience. These people are […]
Keep ReadingEnvironmentally Friendly Promotional Products
Happy Earth Day! While today is a great day to do something beneficial for our beautiful planet, at Brawn PPI we try to treat every day like it’s Earth Day. We’re making a conscious effort to limit our plastic use, recycle more, and get outside to appreciate the beauty around us. We believe that with […]
Keep ReadingPPC, SEO, and Content Marketing: The Digital Marketing Trifecta
We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]
Keep ReadingIt’s Time to Stop Deleting Negative Feedback
Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]
Keep ReadingFacebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]
Keep ReadingFive Signs It’s Time to Rebrand
No matter how much you love your business’ current brand image, there comes a time in the life of every company when a rebrand is necessary. Perhaps your business will even go through several rebrands throughout its lifetime. Over the course of 132 years, Coca-Cola has changed its logo (multiple times), rebranded Diet-Coke to millennials, […]
Keep ReadingGoogle+ Is Shutting Its Doors Early
After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally planned. This change in timing was announced Monday in a blog posted by Google saying a security breach had been […]
Keep ReadingWhy (and how) You Should Be Using Video Ads on Facebook
Did you know that by 2020, 75% of all mobile traffic is estimated to be from video? From videos of cats to informative videos on how to complete a DIY project, people love watching videos. Video is more engaging and can capture our attention in a way that static images or text simply can’t. If […]
Keep ReadingHow Display Ads Affect the Consumers Journey
When you ask most clients about their goals the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job at generating leads, but how does display fit into the picture? How does display effect the sales cycle? And how do we prove its effectiveness when we can’t always directly […]
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