Why Google’s Updated API & Billing Structure Should Matter To You
Well, it was good while it lasted. Google’s recent changes to its Maps API products might shock you – and your wallet. The search engine giant has restructured and repriced their Google Platform APIs, raising […]
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6 Steps to Closing Web Leads from Your Website
For a digital campaign to truly be successful, there are two main components that need to be incorporated and mastered. First, ensuring that your brand is visible online and has a digital footprint that encourages […]
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7 Tips to Creating Great Subject Lines People Will Want to Click
On an almost consistent basis, inboxes are flooded with emails offering coupons, event reminders, and newsletters. That being said it can be a lot for users to sift through each one and decide which – […]
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4 PPC Trends to Continue Watching
At the close of 2017 we began to see an increase in many pay-per-click (PPC) trends including audience targeting, attribution and local marketing. While those aren’t exactly earth-shattering revelations, they are related to a few […]
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6 Ways to Make Instagram Work for You
With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely […]
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Water Cooler Chats 001 – Facebook Automatic Advanced Matching
Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. […]
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Water Cooler Chats 002 – New Google Ads Search Metrics
Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that […]
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Why (and how) You Should Be Using Video Ads on Facebook
Updated as of 2/21/2020 According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos […]
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How Display Ads Affect the Consumer’s Journey
When you ask most clients about their goals, the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job of generating leads, but how does display fit into […]
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Google+ Is Shutting Its Doors Early
After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally […]
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Five Signs It’s Time to Rebrand
Last updated on February 27, 2020 No matter how much you love your business’ current brand image, there comes a time in the life of every company when a rebrand is necessary. Perhaps your business […]
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Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by […]
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