Say Goodbye to Similar Audiences. What This Means for Audience Targeting.
Google recently announced that it will be sunsetting similar audiences by August 2023. What does this mean? All existing similar audiences will be removed from ad groups and campaigns. While these audiences will be removed, […]
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Strategies to Include in Your 2023 Paid Marketing Plan
The new year is a great time to reevaluate your paid marketing strategy. The digital landscape is constantly changing with new platforms, ad types, creative options and audiences. Whether you want to see more results […]
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