For many brands, competitors seem to be popping up on every corner and every digital platform. So with this in mind, mistakes that are seemingly small can quickly add up and create a bigger issue for your brand. One such area that we find many brands making mistakes with is with their Pay-per-Click (PPC) and Search Engine Marketing. So what are the issues and how do you rectify them?
3 PPC Mistakes You’re Making
- Trends: There comes a point for every brand to understand and master their in-demand trends, whether you’re in the automotive industry or heating oil distribution – your brand has a trend and it’s imperative to understand it. AdWords gives advertisers the capability to dive into the nitty gritty details and see when your brand is receiving the most engagement. Reacting to these trends will allow you to stay within your margins while achieving the ideal ROI.
- Search Terms: A common mistake for many who do not have a well-groomed understanding of implementing a proper campaign is starting out too broad. For example, while in AdWords, you will want to stay away from bigger terms that are generic to your field and rely more on terms paired with a strong geo-targeting campaign.
- Ad Management: A sizable mistake that many brands make is lazy ad copy or using the same copy for each sponsored listing. Ad copy that is specific to the campaign is ideal and creates the best way to receive clicks and conversions which will increase your ROI. This technique also creates an opportunity for bigger impact than brands would receive if they were to use the same copy for each targeted keyword.
These are only three of the PPC mistakes we’ve seen brands make, with the overall themes being lack of knowledge and lack of attention to the campaign. To receive the best ROI for your campaigns and your brand, it is vital to work with a team of experts with extensive knowledge in AdWords and campaign management.
Our experts pride themselves in the extensive knowledge they bring to each of the campaigns they manage. The “set it and forget it” method utilized by other companies can prove to be detrimental to your campaign. This method shows a lack of experience and knowledge of the tools SEM campaigns have to offer. In turn, the campaign’s performance suffers and your advertising dollars are wasted.
Brawn Media’s goal is to help you gain business and brand awareness, the only way to do this is by giving your account the time and attention it truly deserves. To learn more about our tailored marketing efforts, and to see how we can make it possible for you to surpass competitors, contact our PPC experts today! With the right tools, monitoring, and PPC savviness, you won’t go back to your old ways.