Have you ever felt as though your content doesn’t reach enough people or as many as it could? There’s a good chance you’re correct. There are many ways to target a larger audience, gain traffic, and possibly new clients or customers. Let’s take a look at some options you may have overlooked or don’t realize are available to you in order to distribute your content to a larger audience.
4 Ways to Distribute Content
- Digital Advertising: This first way is a large umbrella which holds many options. From Pay-Per-Click (PPC), remarketing ads, to social media advertising and more. There is a seemingly endless amount of options and combinations if this is the route you want to take. This can be beneficial for a business since you can target an audience based off their digital footprint which will open the door for potential leads which would have otherwise been missed.
- Employee Distribution: Can you think of a better spokesperson or group of spokespeople for your company than your employees? Whether it’s distributing content at a mixer or including links to your website and social channels in their email footer; there’s a range of ways to utilize your team – and it won’t cost you anything to do so.
- Social Media: This effort goes beyond Facebook posts and then asking your friends and family to go to your business page and “like” or share the post to generate engagement. YouTube, for example is an excellent way to generate exposure and reach audiences who enjoy watching videos. With proper optimization, you can get in front of the right audience and direct them to your website.
- Local Distribution: Have you ever considered publishing content through local publications, Chamber of Commerce, or even through business associations? This will help create noise and build brand awareness without putting an ad for your business in front of the target audience.
We understand that you have a lot on your plate as it is, and this may sound like a lot to take on. Why not contact the experienced team at Brawn Media? We’ll take this off your plate and help gain more exposure for your business!