Blogging is a crucial for content marketing success. But is your business blogging the right way? Don’t get caught up in making these common blogging mistakes:
Not Understanding the Audience
It doesn’t matter if you blog for multiple websites or only a single website – you need to know your audience. For instance, if you are using scientific words for a laid back blog, you are going to lose your audience (and vise versa). Take a moment to think about who reads your content, and what their interests are. Reading feedback from your readers can also help you get to know your audience.
Not Blogging Enough
You need to keep your blogging consistent – whether it is once a week or once a day. Readers are following your posting trends and if you are only posting when it’s convenient for you, they will find other sources to get information from. Take the time to make a blogging schedule and plan out when you will blog, and what you will blog about. This will also save you time down the road!
Not Making Content “Shareable”
Believe me, you may love pushing your products and services through every blog, but your readers don’t always want to read about it or share it. Create content that is shareable, and that they would want to tweet about on Twitter and post on Facebook. It can be something happening locally, and then you can tie it to your business. Get creative – there are so many things to blog about worth sharing! (Including this blog!)
Not Using Imagery
It may seem silly, but reading a blog without imagery is incredibly dry. The imagery helps stimulate the article, and without it, the article looks like a book report from grade school. Take a couple minutes to find an image that relates to your blog. Don’t forget to follow the Creative Common licenses for the images.
Forgetting to proofread and edit your blog can have a negative impact on your followers. These errors can be viewed as unprofessional and potential customers want to know you take your own work seriously. We recommend reading over your blog a couple times and have someone else review it as well. It takes only a couple minutes, and it can really enhance your content.
Take all of these tips into consideration for your next blog. If you have made these mistakes once or twice already, there’s still time to recover. If you have any questions about blogging, feel free to give us a call at 518-472-6867.