5 Common Blogging Mistakes Businesses Should Avoid At All Costs
Blogging is a crucial for content marketing success. But is your business blogging the right way? Don’t get caught up in making these common blogging mistakes:
Not Understanding the Audience
It doesn’t matter if you blog for multiple websites or only a single website – you need to know your audience. For instance, if you are using scientific words for a laid back blog, you are going to lose your audience (and vise versa). Take a moment to think about who reads your content, and what their interests are. Reading feedback from your readers can also help you get to know your audience.
Not Blogging Enough
You need to keep your blogging consistent – whether it is once a week or once a day. Readers are following your posting trends and if you are only posting when it’s convenient for you, they will find other sources to get information from. Take the time to make a blogging schedule and plan out when you will blog, and what you will blog about. This will also save you time down the road!
Not Making Content “Shareable”
Believe me, you may love pushing your products and services through every blog, but your readers don’t always want to read about it or share it. Create content that is shareable, and that they would want to tweet about on Twitter and post on Facebook. It can be something happening locally, and then you can tie it to your business. Get creative – there are so many things to blog about worth sharing! (Including this blog!)
Not Using Imagery
It may seem silly, but reading a blog without imagery is incredibly dry. The imagery helps stimulate the article, and without it, the article looks like a book report from grade school. Take a couple minutes to find an image that relates to your blog. Don’t forget to follow the Creative Common licenses for the images.
Not Proofreading
Forgetting to proofread and edit your blog can have a negative impact on your followers. These errors can be viewed as unprofessional and potential customers want to know you take your own work seriously. We recommend reading over your blog a couple times and have someone else review it as well. It takes only a couple minutes, and it can really enhance your content.
Take all of these tips into consideration for your next blog. If you have made these mistakes once or twice already, there’s still time to recover. If you have any questions about blogging, feel free to give us a call at 518-472-6867.
Related Posts
The Power of Content Repurposing: Maximizing the Value of Your Content
In the ever-evolving landscape of digital marketing, creating high-quality content is essential for engaging your audience, driving traffic, and ultimately, achieving your business objectives. However, consistently producing fresh, original content can be time-consuming and resource-intensive. […]
Read Article ›
Top 5 Reasons to Hire a Digital Marketing Agency
In today’s fast-paced digital landscape, businesses of all sizes are recognizing the importance of establishing a robust online presence to stay competitive. However, navigating the complexities of digital marketing can be daunting, especially for those […]
Read Article ›
Hyper-Personalization in Marketing: Tailoring Consumer Experiences
In today’s digital age, consumers are inundated with marketing messages from every direction. With so much noise, it’s becoming increasingly challenging for brands to capture and retain their audience’s attention. This is where hyper-personalization comes […]
Read Article ›Mobile-First Strategy: Adapting to the Shift in User Behavior
In today’s fast-paced digital world, where smartphones have become extensions of our hands, businesses must adapt to the changing tide of user behavior. The shift towards mobile-first browsing has transformed the way consumers interact with […]
Read Article ›
The Power of Podcasts
In the ever-evolving landscape of digital marketing, podcasting has emerged as a powerful and dynamic tool, reshaping the way brands connect with their audiences. As a versatile medium, podcasts offer a unique blend of authenticity, […]
Read Article ›
Unlocking the Power of Branding: Elevate Your Company with a Captivating Logo
In today’s competitive business landscape, the power of branding extends far beyond a mere marketing strategy—it is the heartbeat of your company. A brand is the emotional connection between your business and your audience, and […]
Read Article ›
Why Online Reputation Management Is Crucial for Your Business
Your online reputation can make or break your business. The internet has empowered consumers to research and make informed decisions like never before. Whether you’re a small local business or a global corporation, online reputation […]
Read Article ›
The Impact of AI on PPC
Artificial intelligence (AI) has been steadily making its way into the core of advertising platforms for decades. Fast forward nearly 20 years after the launch of Google Ads and it’s evident that businesses and advertisers […]
Read Article ›
The Crucial Role of Mobile-Friendly Website Design in 2023
In today’s digital age, where smartphones have become an integral part of our lives, having a mobile-friendly website is not just an option, it’s a necessity. The importance of designing websites that are optimized for […]
Read Article ›