must we. SEO is a long game, a strategy that needs to be tweaked and developed over time, with that in mind here are few things we believe should be
on your radar moving forward.
Content is not dead!
content needs to be considered.
when done correctly, can provide a lot of value to users resulting in eventual conversions.
Semantics is what it’s all about!
organic results. The presence of the local maps pack knowledge graph results and featured snippets we need to provide the search engines with all we
can about what our content and website are about.
provide the best result for the searcher. This may help to gain you some of that additional, immediate answer real estate above the fold which we value
so highly as SEOs.
Context is becoming more important!
Google is interested in natural language and how they can better understand the intent of what a user searches. This definitely lends itself toward
newer forms of search such as voice, but, as the intent is better understood, better content can be served.
is why context is important). This may come from making sure we are not using words that mean multiple things when used differently, or have different
meanings to different cultures. Or may come from more technical SEO strategies like semantic markup.
It’s a mobile world!
usage has skyrocketed over the past few years and is continuing to do so in many verticals across the world. After Mobilegeddon in April 2015, a term
coined for the Google update that made being mobile-friendly a direct ranking factor in Google’s algorithm, and the investments being made into mobile
search. It is clear that we have a mobile-first index, one that will index mobile friendly versions of webpages as the preferred version of the page.
If your website is not mobile-friendly yet, it is time to do so!
engines need to decide which version of a website is serving the best content as well as provide the best user experience, there is potential they
may miss out on something of value to them if the two versions vary.
Even though your website loads fast, it may not be fast enough!
experience for users is key to success. The un-optimized website doesn’t stand a chance in today’s search landscape, especially if AMP pages become the next big thing! These Accelerated Mobile Pages are stripped down HTML versions of webpages created to load lightning fast on mobile devices and present content directly to you in the search results. Pretty amazing to think about and it might just be worth testing out to see how they work for you!
keep up with the top players, but doing these may help you get or stay ahead of the pack!