Utilize Keywords Conducting keyword research (you can use a free service, such as Google’s AdWords tool’s Keyword Planner) will show you what is already successfully driving traffic to your site. From here, you can single out which content is performing best and determine which top-ranked keywords are leading people to it. You can utilize this information by continuing to create similar content, and including the keywords in social posts.
Monitor Audience Discussion Styles It’s important to stay relevant, especially in the quick-changing world of social media. Notice shifts in the language in your audience. You don’t want to be using an outdated phrase to promote your business, only to find out that your demographic (especially the younger crowd) has completely abandoned said phrase and moved on to something else. Relating to and understanding your audience is key to success, and staying relevant in their communication styles is one of the best ways to do so.
Avoid Using Social Media Solely to Promote Most of your consumers are on social media to connect with other humans, not because they want to be sold a product. The best way to increase your profits is not by aggressively pushing out your product, but by creating a unique and relatable brand that your consumers will be drawn to. Use social media to build a community with your followers. Throw out questions for them to respond to, participate in trending conversations and hashtags, and don’t be afraid to show your sense of humor (as long as it’s tasteful!)
Don’t Be Afraid to Partner With Others in Your Niche It may seem counterintuitive to partner with someone who could be considered your competitor, but this tactic does come with plenty of benefits. While it may not be applicable in every industry, it’s not uncommon amongst content creation companies. If you share one another’s content, share contests with each other’s followers, etc., you have their traffic coming your way as well as your own, thus boosting your reach immeasurably.
Prioritize the Social Media Networks Your Demographic Frequents Most While it is important to keep your presence up on the major social media networks (Facebook, Twitter, Instagram, LinkedIn, and Pinterest), you shouldn’t treat them all equally. If you spread yourself too thin by keeping up on every single social media site the same way, you aren’t allowing yourself time to increase your engagement. Instead, your focus should be placed on the network where your demographic spends the most time. Putting the bulk of your time and resources where your demographic is will give you the best chance at increasing your engagement with those followers and reach new ones.
Promote Your Social Media Presence It’s great to have your business out there, but your customers need to know where to find you! The best way to do this is to make sure you include your social media handles as much as the name of your business itself. Include the social media icons and your handle on business cards, in your storefront, on your website, etc. It’s also not a bad idea to run a contest that requires using social media to enter, and promoting this in your storefront and website, as well.
Don’t Be Afraid to Network With Others in Your Industry Using social media to engage with your followers is great, but you can take your social media networking skills to the next level by reaching out to influencers and peers in your industry. Take Twitter, for instance. By participating in any Twitter Chats that pertain to your industry, you are able to expand your network and possibly exchange strategies and ideas with your peers. By retweeting and liking tweets, you are making your presence known to this user. Who knows – you could find a mentor, a fan, or even a much bigger audience this way.
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