PPC is more than just keywords and text ads. In order to produce the most effective PPC campaigns, having a High Quality score is essential. Quality Score is derived from various factors that come down to relevancy and account history.
Relevancy comes into play with the more obvious keyword and ad copy selection, but more importantly landing page relevancy. When someone clicks your ad- they should see what they’ve searched for- not a homepage. The more relevant to your landing page, the higher your quality score. This leads to better placement, and lower CPC bids. More importantly this is a place to capture your leads. So a call-to-action for a conversion is also important on landing pages.
Landing pages can be created per product offering, for different product categories, or specific deals. If you have any questions about PPC, give us a call at 518-472-0060.