A decade ago who would have thought that having effective social media accounts could set you apart from the competition? That reality is here, and while
most businesses are setup on Facebook, Twitter, LinkedIn, Google+, etc., most companies are probably not using them to their fullest ability.
Mashable compiled a list of 15 ways that social media is commonly
misused amongst both businesses and individuals when it comes to effective marketing.
One of the common misconceptions when it comes to social media is that because you can have a public profile, some places believe that anyone can handle
it. This usually where the misuse comes into play. If the individual responsible for the social media accounts was already responsible for something
else within the company, chances are they won’t be giving these platforms all the attention they deserve. It also hurts if the person handling your
social isn’t a writer. It may not sounds like a prerequisite, but having someone who can spin words will make you a social media superstar.
A crucial part of social media is the make sure you have a plan. There is a method to the madness – especially when it comes to Facebook for businesses
– and having a plan gets you halfway through the game. The second half would be execution, but we’ll get to that. Having that plan will make sure that
you stay organized. Do you have your content? Now how are you going to share that on Facebook? How will it differ as a tweet? All things to consider
when preparing to post. If you do all that, you’ll have no problem with your execution.
While a majority of social marketers use social media management tools like Social Sprout and Hootsuite, posting in real-time can also take you a long
way. Sharing a photo gallery live from an event, or tweeting out updates will keep your audience engaged in your product. You’ll also be able to respond
to comments or questions if you’re doing this is real time as well. Obviously we know that not everyone is able to do live posting or updating, but
you should try to when you can.
Most of what we’ve already mentioned will be impossible if you are spread too thin. This is why companies need someone, or a team, dedicated to their social
media. You have a sales and marketing team that is dedicated to your brand. You need that same dedication when it comes to your social accounts.
A few key things to remember when it comes to social:
- Have a plan
- Be dedicated
- Speak to your audience
- Don’t be boring
- Have some fun
last one is very important because your audience will be more likely to respond to you if you aren’t all business all the time. Now we’re not saying to
share out memes and viral videos, but keep you content and your posts creative and informative at the same time.
ow this advice, and look over the Mashable list and you’re on your way to being all-star of social media.