The Benefits of Google Business Profile and Why You Need It
When searching for a business on Google, important information about that business appears in a box that appears in their search results. The information in that box is called Google Business Profile, and it helps potential customers find and contact your company.
Google Business Profile, formerly known as Google My Business, is a free and user-friendly tool for businesses to help manage their online presence across Google. Creating a Business Profile is the easiest way to build your company’s reputation while helping people find and learn about your business while searching online. . Once you verify your company with Google Business Profile, besides listing list information like your hours, website, and street address you may even see other valuable features displayed that are specific to your industry.
Google Business Profile also provides insights on how customers search for your business, and where they come from. Information like how many people call your business directly from the phone number displayed on local search results and on Google Maps. Furthermore, it also allows you to create and track the performance of Smart campaigns. You’ll see if these ads are getting click-throughs or calls allowing you to determine which ones are the most effective at delivering traffic.
Businesses that add photos to their Google Business Profile receive 42% more requests for directions on Google Maps, and 35% more clicks to their website than businesses that don’t post any pictures at all. Even if your business already shows up on Google you should still verify your details and make sure they’re accurate and comprehensive.
10 Reasons to Claim or Create Your Google Business Profile
It is Free
One of the top benefits of Google Business Profile is that it’s absolutely free for anyone to register and use for their company.
Your Business is added to Google Maps
A Busines Profile adds your business’s location to Google Maps.
It Puts You In Local Pack Listings
Google’s Local Pack (also known as the 3-Pack) is a unique feature in Search that lists three local business listings above the organic search results.
Higher Visibility Benefits
Combine Maps and the Local 3-Pack and you’ll quickly realize the visibility benefits these features can offer your company
Google Business Profile Lets People Leave Reviews
Google Business Profiles allow customers to leave reviews of your company on your listing and you, as the business owner, can reply to those comments.
Positive Reviews Lead to Social Proof
Social Proof is essentially trust in your business and trust increases conversions and sales.
Google Business Profile Is an Official Website For Your Company
You can create a free, and official, website for your company in a matter of minutes.
It’s Free Advertising
Your Google Business Profile offers you a free form of advertising on Google that gives you targeted exposure without any cost.
Customer Insight Benefits
You’ll get access to a powerful set of analytic tools that provide a deeper understanding of your customers and how well your listing is performing in the search results.
Improves Search Engine Rankings
Your business is more likely to appear in the search engine when people are searching for nearby businesses using Google Search and Google Maps.
Google Business Profile is a simple but powerful tool. You’ll want to take advantage of this free resource because it provides potential clients with the essential information they need before making contact and making a decision.