People opening box of knowledge

The Benefits of Google Business Profile and Why You Need It

Google Business Profile

When searching for a business on Google, important information about that business appears in a box that appears in their search results. The information in that box is called Google Business Profile, and it helps potential customers find and contact your company.

Google Business Profile, formerly known as Google My Business, is a free and user-friendly tool for businesses to help manage their online presence across Google. Creating a Business Profile is the easiest way to build your company’s reputation while helping people find and learn about your business while searching online. . Once you verify your company with Google Business Profile, besides listing list information like your hours, website, and street address you may even see other valuable features displayed that are specific to your industry.

Google Business Profile also provides insights on how customers search for your business, and where they come from. Information like how many people call your business directly from the phone number displayed on local search results and on Google Maps. Furthermore, it also allows you to create and track the performance of Smart campaigns. You’ll see if these ads are getting click-throughs or calls allowing you to determine which ones are the most effective at delivering traffic.

Businesses that add photos to their Google Business Profile receive 42% more requests for directions on Google Maps, and 35% more clicks to their website than businesses that don’t post any pictures at all. Even if your business already shows up on Google you should still verify your details and make sure they’re accurate and comprehensive.

 

10 Reasons to Claim or Create Your Google Business Profile

 

It is Free

One of the top benefits of Google Business Profile is that it’s absolutely free for anyone to register and use for their company.

 

Your Business is added to Google Maps

A Busines Profile adds your business’s location to Google Maps.

 

It Puts You In Local Pack Listings

Google’s Local Pack (also known as the 3-Pack) is a unique feature in Search that lists three local business listings above the organic search results.

 

Higher Visibility Benefits

Combine Maps and the Local 3-Pack and you’ll quickly realize the visibility benefits these features can offer your company

 

Google Business Profile Lets People Leave Reviews

Google Business Profiles allow customers to leave reviews of your company on your listing and you, as the business owner, can reply to those comments.

 

Positive Reviews Lead to Social Proof

Social Proof is essentially trust in your business and trust increases conversions and sales.

 

Google Business Profile Is an Official Website For Your Company

You can create a free, and official, website for your company in a matter of minutes.

 

It’s Free Advertising

Your Google Business Profile offers you a free form of advertising on Google that gives you targeted exposure without any cost.

 

Customer Insight Benefits

You’ll get access to a powerful set of analytic tools that provide a deeper understanding of your customers and how well your listing is performing in the search results.

 

Improves Search Engine Rankings

Your business is more likely to appear in the search engine when people are searching for nearby businesses using Google Search and Google Maps.

Google Business Profile is a simple but powerful tool. You’ll want to take advantage of this free resource because it provides potential clients with the essential information they need before making contact and making a decision.

[class^="wpforms-"]
[class^="wpforms-"]
[gravityform id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/blog/benefits-of-google-business-profile/#gf_10' novalidate novalidate="novalidate"><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LdCOVohAAAAAJ7epkXo5_dh0vqOPdy822ypHjte' data-tabindex='0'><input id="input_08af31d72292630b68b539de7b52ce84" class="gfield_recaptcha_response" type="hidden" name="input_08af31d72292630b68b539de7b52ce84" value=""/></div> <div class='gform_body gform-body'><div id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><div id="field_10_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_2"><label class='gfield_label' for='input_10_2' >Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_10_2' type='email' value='' class='large' placeholder='Email *' aria-required="true" aria-invalid="false" /> </div></div><div id="field_10_3" class="gfield gfield--width-two-thirds field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_3"><label class='gfield_label' for='input_10_3' >Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_10_3' type='tel' value='' class='large' placeholder='Phone Number' aria-invalid="false" /></div></div><div id="field_10_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_10_4"><label class='gfield_label' for='input_10_4' >Phone</label><div class='ginput_container'><input name='input_4' id='input_10_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_10_4'>This field is for validation purposes and should be left unchanged.</div></div><div id="field_submit" class="gfield gfield--width-third field_sublabel_below field_description_below gfield_visibility_visible" data-field-class="gform_editor_submit_container" data-field-position="inline" data-js-reload="true"><button type="submit" id="gform_submit_button_10" class="gform-button gform-button--white button gform-button--width-full" onclick='if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} jQuery("#gform_10").trigger("submit",[true]); }'>Get Started</button></div></div></div> <div class='gform_footer top_label'> <input type='hidden' name='gform_ajax' value='form_id=10&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_10' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='10' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_10' value='WyJbXSIsIjNlMDgwMzI4ZGJhNjlmZjk1YmQwMGZmMWVkYjg5NWRmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_10' id='gform_target_page_number_10' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_10' id='gform_source_page_number_10' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="66"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_10').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_10');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_10').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_10').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_10').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_10').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_10').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_10').val();gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [10, current_page]);window['gf_submitting_10'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_10').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_10').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [10]);window['gf_submitting_10'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_10').text());}, 50);}else{jQuery('#gform_10').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [10, current_page]);} );} ); </script>
[class^="wpforms-"]
[class^="wpforms-"]
[gravityform id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/blog/benefits-of-google-business-profile/#gf_10' novalidate novalidate="novalidate"><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LdCOVohAAAAAJ7epkXo5_dh0vqOPdy822ypHjte' data-tabindex='0'><input id="input_08af31d72292630b68b539de7b52ce84" class="gfield_recaptcha_response" type="hidden" name="input_08af31d72292630b68b539de7b52ce84" value=""/></div> <div class='gform_body gform-body'><div id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><div id="field_10_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_2"><label class='gfield_label' for='input_10_2' >Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_10_2' type='email' value='' class='large' placeholder='Email *' aria-required="true" aria-invalid="false" /> </div></div><div id="field_10_3" class="gfield gfield--width-two-thirds field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_3"><label class='gfield_label' for='input_10_3' >Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_10_3' type='tel' value='' class='large' placeholder='Phone Number' aria-invalid="false" /></div></div><div id="field_10_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_10_4"><label class='gfield_label' for='input_10_4' >Name</label><div class='ginput_container'><input name='input_4' id='input_10_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_10_4'>This field is for validation purposes and should be left unchanged.</div></div><div id="field_submit" class="gfield gfield--width-third field_sublabel_below field_description_below gfield_visibility_visible" data-field-class="gform_editor_submit_container" data-field-position="inline" data-js-reload="true"><button type="submit" id="gform_submit_button_10" class="gform-button gform-button--white button gform-button--width-full" onclick='if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} jQuery("#gform_10").trigger("submit",[true]); }'>Get Started</button></div></div></div> <div class='gform_footer top_label'> <input type='hidden' name='gform_ajax' value='form_id=10&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_10' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='10' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_10' value='WyJbXSIsIjNlMDgwMzI4ZGJhNjlmZjk1YmQwMGZmMWVkYjg5NWRmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_10' id='gform_target_page_number_10' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_10' id='gform_source_page_number_10' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_3" name="ak_js" value="178"/><script>document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_10').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_10');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_10').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_10').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_10').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_10').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_10').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_10').val();gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [10, current_page]);window['gf_submitting_10'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_10').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_10').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [10]);window['gf_submitting_10'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_10').text());}, 50);}else{jQuery('#gform_10').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [10, current_page]);} );} ); </script>
[gravityform id="4" title="true" description="true" ajax="true"]