Let’s face it, in today’s fast paced electronic world people are doing things on the move, in a hurry and expect immediate gratification. We’ve all experienced
searching for something online and couldn’t find exactly what we were looking for. In some cases, we did find what we were looking for but the website
was not user-friendly. Often times, we search from our mobile phone and when we get to the website, the text is too small making it difficult to read
and navigate through the website.
Google knows and understands this too, and wants to make sure their customers (the people who do the searches) are happy and don’t look to other search
engines for better results. To help ensure Google searchers remain happy, Google has expanded their use of mobile-friendliness as a key ranking signal.
This change will affect mobile searches in all languages, worldwide and may have a significant impact on your search results. Consequently, users (searchers)
will find it easier to get relevant, high quality search results that are optimized for their devices.
These changes mean that your website’s rankings (how and where it shows up when people search for the products and services you offer) may be affected
by how Google views your site. If you do not have a mobile-friendly version of your site, it’s very likely that you’ll experience the effect of this
update. With that being said, even with a mobile-friendly version of the site you’re not necessarily safe. Since traditional mobile versions were only
a smaller version of the site, Google would still find many pages that were not mobile-friendly and this could adversely affect your results as well.
The solution to keeping up with Google’s ranking system is to convert your website to a responsive design. This will ensure your site passes Google’s mobile-friendly
test while offering a significantly better user experience.
At Brawn Media, we have extensive experience designing, developing and converting numerous sites to a responsive web design for our clients. We take pride
in creating responsive websites that RESPOND to the environment enabling users with any size screen to conveniently view the site.
Contact us today to learn more about responsive web design and how we can help you and your business
evolve with the ever changing world of technology.
Written by Jordan Modiano, Media & Internet Consultant at Brawn Media. Learn more about him and the rest of our team here!