Branded Giveaways and Other Promotional Products: Do They Still Have an Impact?

When you think mediums and marketing channels your business might use for promotion you might consider about television, radio, social media, or even direct mail. However, branded giveaways and promotional products are still being used successfully by many different types of businesses, ranging from small neighborhood “Mom and Pops” to large international corporations.

Promotional products, sometime referred to as swag, are personalized items that are given away by businesses to promote their brand. Whether it be pens, keychains, hats, bags, or t-shirts, the goal of branded giveaways and promotional products is to connect with customers on a personal level through items they can use in their daily lives. These items help make people feel connected to the brand that gave it to them, thus helping build loyalty. This connection can be an invaluable aid in converting new customers into long-term followers and helping existing customers feel like part of your brand family.

Branded giveaways are a highly effective way to spread the word about your brand. Utilizing unique promotional products is just one more way to help your business become more visible in a sea of sameness.

According to a recent study, most people hold onto promotional products for up to an entire year. That means your brand is sitting on someone’s desk or in someone’s home far longer than a simple PPC ad or pop-up on a website.

Promotional products create brand ambassadors. Three out of four people who receive promotional products are very likely to pass them along to others who will then use them. Most people who receive a promotional product are also more likely to have a favorable impression of the company that gave it to them. You have created a beneficial branding message by merely giving away some free products.

3 Key Takeaways:

1. They’re a great form of advertising and help create brand awareness and promote your message.Promotional products can be used to advertise your business in a variety of ways. For example, you can hand them out at events or include them in direct mail campaigns.
2. They create a connection with your customers. Customers appreciate receiving gifts, and by giving them a promotional item, you’re creating a connection with them that can help improve your brand recognition. They can also be used as a thank you or customer appreciation gift.
3. They’re tangible items.Unlike other forms of advertising, such as radio or television ads, promotional products are items that your customers can hold on to and use daily. This helps keep your brand top of mind.

What We Do

Brawn PPI is a one-stop-shop that sources and brands products for you. We work hard to find the best price within a client’s budget, source similar products to compare and present as options, and handle all your design needs in-house. Brawn PPI oversees and manages the entire process for clients. That’s what differentiates Brawn PPI from everyone else.

We have access to diverse products from over 3,000 suppliers, and we pride ourselves on our product expertise, creative support, hands-on guidance, meticulous production, and timely delivery. We’re committed to your success, and Brawn PPI will treat your project with the highest level of care and attention. Our hands-on approach and deep industry knowledge translate to streamlined, seamless, and detail-oriented support for client projects from beginning to end.

We work with the best in the business to ensure our clients receive original and memorable promotional products that make the most of every audience impression.

Contact us or visit our site today to browse thousands of our customizable products.