When you ask most clients about their goals the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job at generating leads, but how does display fit into the picture? How does display effect the sales cycle? And how do we prove its effectiveness when we can’t always directly […]
Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]
No matter how much you love your business’ current brand image, there comes a time in the life of every company when a rebrand is necessary. Perhaps your business will even go through several rebrands throughout its lifetime. Over the course of 132 years, Coca-Cola has changed its logo (multiple times), rebranded Diet-Coke to millennials, […]
Happy Earth Day! While today is a great day to do something beneficial for our beautiful planet, at Brawn PPI we try to treat every day like it’s Earth Day. We’re making a conscious effort to limit our plastic use, recycle more, and get outside to appreciate the beauty around us. We believe that with […]
What is AI? So, what is artificial intelligence and why is it important? Artificial intelligence, or AI, is the development of computer systems to perform tasks that usually require the intelligence of a human. Computer systems have been programmed to preform abilities such as speech recognition, decision-making, problem solving, socializing, and more. It’s safe to […]
Whether we like it or not, the digital world is here to stay and it has an impact on your business and brand. One aspect that weighs heavily on your brand is the reviews it receives. The amount of consumers who look to Google, Yelp, even Facebook for reviews before making a decision is increasing […]
The goal is for your business to succeed, correct? You have a product and a team in place, now it’s time to take a step back and look at your overall advertising strategy and branding efforts. In the 21st century a weak or muddled branding strategy could lead to the demise of your business. Brand […]
Your brand’s admiration and loyalty are not a given; they are earned. Once you have them, you have to work to maintain them. They rest on a series of pillars, which are not permanent. They grow, change and evolve. Think of the pillars as a relationship, both require attention and work in order to thrive. […]
We’ve been hearing about fake news a lot lately, but, what about fake business listings? These can be almost, if not more so, dangerous than fake news for a business. Current customers and potential alike can encounter a fake business listing and think you’ve moved, or worse-think you’ve closed. Do you have something in place […]
