Brand Management

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SEO vs PPC: Which Will Work Best for Your Business?

Not sure whether your business would benefit more from Pay Per Click (PPC) or Search Engine Optimization (SEO) efforts? There are some key differences when considering SEO or PPC in your overall marketing plan. We are going to break down the differences and help you objectively decide between the two. What is Search Engine Optimization […]

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What is Media Planning and Buying?

At Brawn Media we understand the need for a well-rounded strategy. Simply creating a one channel approach does not guarantee success. There’s more competition than ever and more consumers with niche interests. The good news is that you have more opportunities than ever before to reach them. When you choose to work with Brawn Media […]

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Ott Advertising

Upward Trend of OTT During COVID-19

At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like Roku, Apple TV, Sling TV, smart TVs, and gaming consoles. OTT offers the flexibility of digital ads with that of […]

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Digital Marketing Covid 19

Marketing To The New Normal – Post COVID-19

COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]

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Protecting Your Online Brand - covid 19 brand management

Protecting Your Brand During Covid-19

As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]

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Open Rate

Support During COVID-19

To some, the current public crisis can be scary and unsettling. For us, it’s an opportunity to support our clients and the communities we serve. If your recent experience has been anything like ours, you’ve spent the last 3 ½ weeks navigating what many of us consider to be a truly life-changing chain of events. […]

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What You Need to Know About the Google Knowledge Graph

The Google Knowledge Graph is a tool introduced in 2012 that allows users to discover your business, learn more about it, and even contact you without having to visit your website. The tool is focused on the user experience, offering direct information quickly and easily. With the ability to share upcoming events, offers, and new […]

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How Display Ads Affect the Consumer’s Journey

When you ask most clients about their goals, the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job of generating leads, but how does display fit into the picture? How does display affect the sales cycle? And how do we prove its effectiveness when we can’t always […]

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social media failing

It’s Time to Stop Deleting Negative Feedback

Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]

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