At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like Roku, Apple TV, Sling TV, smart TVs, and gaming consoles. OTT offers the flexibility of digital ads with that of […]
COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]
As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]
To some, the current public crisis can be scary and unsettling. For us, it’s an opportunity to support our clients and the communities we serve. If your recent experience has been anything like ours, you’ve spent the last 3 ½ weeks navigating what many of us consider to be a truly life-changing chain of events. […]
The Google Knowledge Graph is a tool introduced in 2012 that allows users to discover your business, learn more about it, and even contact you without having to visit your website. The tool is focused on the user experience, offering direct information quickly and easily. With the ability to share upcoming events, offers, and new […]
When you ask most clients about their goals, the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job of generating leads, but how does display fit into the picture? How does display affect the sales cycle? And how do we prove its effectiveness when we can’t always […]
Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]
Last updated on February 27, 2020 No matter how much you love your business’ current brand image, there comes a time in the life of every company when a rebrand is necessary. Perhaps your business will even go through several rebrands throughout its lifetime. Over the course of 134 years, Coca-Cola has changed its logo […]
Happy Earth Day! While today is a great day to do something beneficial for our beautiful planet, at Brawn PPI we try to treat every day like it’s Earth Day. We’re making a conscious effort to limit our plastic use, recycle more, and get outside to appreciate the beauty around us. We believe that with […]
