Brand Management Learning Center
Protecting Your Brand During Covid-19
As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them […]
Read Article ›Support During COVID-19
To some, the current public crisis can be scary and unsettling. For us, it’s an opportunity to support our clients and the communities we serve. If your recent experience has been anything like ours, you’ve […]
Read Article ›What You Need to Know About the Google Knowledge Graph
The Google Knowledge Graph is a tool introduced in 2012 that allows users to discover your business, learn more about it, and even contact you without having to visit your website. The tool is focused […]
Read Article ›How Display Ads Affect the Consumer’s Journey
When you ask most clients about their goals, the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job of generating leads, but how does display fit into […]
Read Article ›Five Signs It’s Time to Rebrand
Last updated on February 27, 2020 No matter how much you love your business’ current brand image, there comes a time in the life of every company when a rebrand is necessary. Perhaps your business […]
Read Article ›It’s Time to Stop Deleting Negative Feedback
Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining […]
Read Article ›Environmentally Friendly Promotional Products
Happy Earth Day! While today is a great day to do something beneficial for our beautiful planet, at Brawn PPI we try to treat every day like it’s Earth Day. We’re making a conscious effort […]
Read Article ›The Impact of Artificial Intelligence on Brands
What is AI? So, what is artificial intelligence and why is it important? Artificial intelligence, or AI, is the development of computer systems to perform tasks that usually require the intelligence of a human. Computer […]
Read Article ›Harness the Testimonial Economy in 2018
Whether we like it or not, the digital world is here to stay and it has an impact on your business and brand. One aspect that weighs heavily on your brand is the reviews it […]
Read Article ›Build Your Brand in the 21st Century with These 5 Tips
The goal is for your business to succeed, correct? You have a product and a team in place, now it’s time to take a step back and look at your overall advertising strategy and branding […]
Read Article ›How to Earn and Maintain Brand Loyalty
Your brand’s admiration and loyalty are not a given; they are earned. Once you have them, you have to work to maintain them. They rest on a series of pillars, which are not permanent. They […]
Read Article ›Reputation Matters, Inaccurate Online Listings Can Hurt Businesses
We’ve been hearing about fake news a lot lately, but, what about fake business listings? These can be almost, if not more so, dangerous than fake news for a business. Current customers and potential alike […]
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