Content Marketing Learning Center
Benefits of OTT Advertising
2020 has seen a big shift in want and need for over-the-top advertising or OTT. OTT is used to describe video ad distribution supported by the internet. Ads can be seen on apps like Hulu, […]
Read Article ›Remain Successful With Facebook Restricted Ad Categories
In response to Facebook’s special ad category targeting change, some verticals may have found themselves trying to change their advertising or rethink how they reach their target audience. Facebook had been taking some heat for […]
Read Article ›Why Do I Need a New Website?
It goes without saying that websites play a crucial role in almost every facet of modern life. From information sharing and education to commerce, websites have served as a perpetual communication vehicle throughout humanity’s modern […]
Read Article ›Upward Trend of OTT During COVID-19
At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like […]
Read Article ›Why You Should Be Using Video Advertising
In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way […]
Read Article ›Marketing To The New Normal – Post COVID-19
COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach […]
Read Article ›Email Marketing Best Practices for Increased Open Rates
Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. […]
Read Article ›Protecting Your Brand During Covid-19
As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them […]
Read Article ›PPC, SEO, and Content Marketing: The Digital Marketing Trifecta
We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in […]
Read Article ›4 Easy Ways to Distribute Content
Have you ever felt as though your content doesn’t reach enough people or as many as it could? There’s a good chance you’re correct. There are many ways to target a larger audience, gain traffic, […]
Read Article ›How to Ensure Your Content Survives Short Attention Spans
Our attention span has fallen to a mere 8 seconds, shorter than that of a goldfish. With mobile devices and using multiple screens during our day, our attention is easily taken from one item to […]
Read Article ›The Difference Between Compounding and Decaying Blog Posts and What They Mean for You
The words ‘compound blog’ and ‘decaying blog’ sound intimidating and may cause confusion for the masses. Simply put, a compound blog is like a fine wine: it lasts, and may also get better with age. […]
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