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How to Reduce Your Website’s Bounce Rate in 4 Ways

Something that should be top of mind for your business is your website’s bounce rate. This is for good reason, bounce rates often serve as an indication whether or not users are engaging with your website. While content that is relevant to a person’s search query paired with digital marketing efforts can help improve your […]

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Google AMP

Google’s New Format of Accelerated Mobile Pages

To better understand why Google is using enhanced formats for their accelerated mobile pages, otherwise known as AMP, it is necessary to grasp the importance of mobile pages. First and foremost, mobile users are different than desktop users. They require information and transactions to occur quickly and with ease. Mobile pages also see more traffic […]

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social media marketing albany ny

Switch Your M-Dot Domain to Responsive Before Mobile-First Index Wave

Today, users are relying more on their mobile device for their online activity and relying less on their computers. With this is mind, the reasoning behind the mobile-first indexing becomes clearer. What does this mean for you, your business, and website? With technology advancements and more mobile users, Google has released a number of updates […]

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inbound marketing

Google Chrome SSL Certificate Update: What it Means for Your Website

Google has been discussing an impending update which will mark websites containing forms as “Not Secure”, unless they have a SSL certificate (HTTP vs HTTPS). When a consumer attempts to view your website, they will be served with a warning in the address bar which will say “Not Secure” before your URL. This creates significant […]

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Digital Marketing

The Biggest Mistakes on Your Website Could Hurt Your Business

You have a business to run and maintain, your website may not be top of mind, but it should. Your website may contain some big mistakes that have the potential of hurting your business. Allow yourself some time to go through your website and view it as a potential customer or client would. Viewing it […]

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graphic design notebook

4 Design Trends for Your Business to Keep Up On

As technology changes, marketing changes, and therefore design changes. Visuals that represent a company are key; no one wants a dated look. Businesses have to keep up with the trends to stand out with their marketing, yet stay authentic and loyal to the brand while maintaining a seamless user experience. Motion Design How to stand […]

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accelerated mobile pages

Is Your Website Killing Your Business?

Your website is a huge factor when considering marketing your business. There are numerous factors to consider regarding your website. If they are not at the forefront of your mind, you may lose business. Page speed: How long does it take for your website to load? If it’s longer than 3 seconds, the potential visitor […]

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responsive website design

What Google AMP Pages Could Mean for Your Brand

Google Accelerated Mobile Pages (AMP) is great for businesses looking to improve the user experience on their websites. By stripping out any unnecessary HTML, AMP allows content to be loaded almost instantly across all platforms. With the increased page and load speeds, this allows websites to give the user a smoother and more engaging experience, […]

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person digital marketing

Why Are Landing Pages So Important for PPC

  In digital marketing, we often talk about the importance of using optimized landing pages for campaigns. While it may seem like an obvious necessity to industry professionals, it appears to be difficult to get clients on board with these initiatives. In this blog post, we will give an introduction to why landing pages improve […]

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