COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]
Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. However, the first step in delivering quality content is getting customers to open the email. At first glance, it may […]
As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]
On an almost consistent basis, inboxes are flooded with emails offering coupons, event reminders, and newsletters. That being said it can be a lot for users to sift through each one and decide which – if any are worthy of their time. If you haven’t wondered about the importance of subject lines in email marketing, […]
May is just around the bend and companies around the globe will be expected to comply with the European Union’s General Data Protection Regulation (GDPR) privacy rules with regards to email marketing. It’s time to make yourself aware of the rules and the possible consequences if you fail to comply. What Is The Purpose Of […]
Businesses need to find and utilize the most effective means of promotion that will work for the company as well as their brand. Something to keep in mind, simply because there is a new piece of technology or platform, doesn’t mean it’s suitable for each business. The business world is constantly evolving and changing as […]
