Email Marketing

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6 Ways to Combine Traditional & Digital Marketing

In today’s digitally connected world effective marketing campaigns that reach consumers across multiple channels are crucial to your business’ success, but, with so many strategies and tools at your disposal, where do you even begin? We live in an exciting time in which we can reach customers in more ways than ever before by using […]

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Email Marketing

EMAIL ISN’T DEAD. Anyone who says email marketing is dead hasn’t been paying attention. 99% of email users check their inbox every day, and thanks to smartphone technology, those emails are reaching people anywhere they go: on vacation, at the gym, and even before bed at night. According to a study by Adobe, 50% of […]

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Digital Marketing Covid 19

Marketing To The New Normal – Post COVID-19

COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]

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email open rates

Email Marketing Best Practices for Increased Open Rates

Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. However, the first step in delivering quality content is getting customers to open the email. At first glance, it may […]

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Protecting Your Online Brand - covid 19 brand management

Protecting Your Brand During Covid-19

As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]

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7 Tips to Creating Great Subject Lines People Will Want to Click

On an almost consistent basis, inboxes are flooded with emails offering coupons, event reminders, and newsletters. That being said it can be a lot for users to sift through each one and decide which – if any are worthy of their time. If you haven’t wondered about the importance of subject lines in email marketing, […]

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email marketing

GDPR and What it Means for Email Marketing

May is just around the bend and companies around the globe will be expected to comply with the European Union’s General Data Protection Regulation (GDPR) privacy rules with regards to email marketing. It’s time to make yourself aware of the rules and the possible consequences if you fail to comply. What Is The Purpose Of […]

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Put Email Marketing to Work for Your Business and Reap the Benefits

Businesses need to find and utilize the most effective means of promotion that will work for the company as well as their brand. Something to keep in mind, simply because there is a new piece of technology or platform, doesn’t mean it’s suitable for each business. The business world is constantly evolving and changing as […]

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