Marketing Learning Center
Email Marketing Best Practices for Increased Open Rates
Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. […]
Read Article ›Protecting Your Brand During Covid-19
As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them […]
Read Article ›Support During COVID-19
To some, the current public crisis can be scary and unsettling. For us, it’s an opportunity to support our clients and the communities we serve. If your recent experience has been anything like ours, you’ve […]
Read Article ›Why Google’s Updated API & Billing Structure Should Matter To You
Well, it was good while it lasted. Google’s recent changes to its Maps API products might shock you – and your wallet. The search engine giant has restructured and repriced their Google Platform APIs, raising […]
Read Article ›6 Steps to Closing Web Leads from Your Website
For a digital campaign to truly be successful, there are two main components that need to be incorporated and mastered. First, ensuring that your brand is visible online and has a digital footprint that encourages […]
Read Article ›Why (and how) You Should Be Using Video Ads on Facebook
Updated as of 2/21/2020 According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos […]
Read Article ›Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by […]
Read Article ›Environmentally Friendly Promotional Products
Happy Earth Day! While today is a great day to do something beneficial for our beautiful planet, at Brawn PPI we try to treat every day like it’s Earth Day. We’re making a conscious effort […]
Read Article ›Five Advanced Targeting Strategies to Capture More Customers
It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these […]
Read Article ›Do Consumers Like Your Social Ads? [Infographic]
Infographic – Consumer opinions of paid social media ads and how you can improve their experience with your brand.
Read Article ›Are You Sinking Your Sales When You Talk Too Much?
We all have our specialty, our niche, but we sometimes find ourselves in situations where we talk too much. This could be serious for your business if you have a nervous talker on your sales […]
Read Article ›Reaching Women Effectively and Honestly: How to Convey Your Message in a Meaningful Way
Digital Ads by the Numbers According to Nielsen, all types of digital ads reach men more effectively than women, even in female dominated areas like retail shopping. In fact, Nielsen’s Digital Ad Ratings found that […]
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