Marketing Learning Center
Is Missing Google Keyword Data Ruining Your Analytics Reports?
We primarily use Google Analytics to track and report on website behavior. Now, we know, as seasoned veterans, that even King Google doesn’t get it exactly right, all the time. Mainly because there are rare […]
Read Article ›Branding 101: An Introduction to the Elements of an Effective Brand
What’s important to understand about a brand is that it has nothing to do with the actual product. It exists in the minds of customers only. A brand is a perceived image that provokes an […]
Read Article ›How to Build Strong SEO Foundations – Your Guide to Success
There is more to creating a successful website than just a beautiful design (although, it definitely helps). The keys to your website’s success are being visible to your target audience and then getting them to […]
Read Article ›Five Ways Social Media Can Affect Your Business
In this day and age, social media plays such a monumental role in technology, business technology in particular. Many times, a negative connotation is placed on the term we are now so familiar with, “social media.” […]
Read Article ›7 Ways to Increase Your Social Reach Organically
Utilize Keywords Conducting keyword research (you can use a free service, such as Google’s AdWords tool’s Keyword Planner) will show you what is already successfully driving traffic to your site. From here, you can single out […]
Read Article ›5 Advantages of Hiring a Digital Marketing Agency for Your Small Business
The importance of your business’ online presence is vital to the health and longevity of your products and/or services. The line between e-commerce companies and brick and mortar stores has blurred, and now it is more […]
Read Article ›4 Blog Strategies to Keep Your Readers Happy
If you’re marketing your business online and you haven’t ventured into the world of blogging, we have to ask: Where have you been? Get out there! Let your voice be heard! Offer up some juicy tidbits […]
Read Article ›3 Common SEO Myths You Can Stop Believing
Despite the fact that SEO has been around for what seems like forever, there are still a few commonly believed myths that continue to be passed around the camp fire. In an effort to help you stop […]
Read Article ›3 Ways To Use Analytics Beyond The Basics
You’re active with your marketing by monitoring your website’s analytics, but the challenge is – what do you do with the data beyond checking how many visits you’ve received? More often than not, website owners […]
Read Article ›3 Strategies to Increase and Retain Brand Loyalty
Creating and promoting a brand is not just about getting more people to see your website. It’s about finding more marketing opportunities and using them to create a bigger brand footprint, but more importantly — you’ll […]
Read Article ›Small Content Tweaks That Encourage a Higher Rate of Conversion
If you have kids, you know that they become super motivated when they start to master something and they can see positive progress. News alert: Even as adults, we’re still like that! People Are Motivated […]
Read Article ›December PPC Tip: Getting the Most Out of Your Click-Through Rates
If you have an average or above average click-through rate, yet your ads don’t seem to be converting be sure to check the following: Your landing page has the information advertised in the text ad […]
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