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5 Key Elements to an Effective “About Us” Page

When customers visit your website, chances are they want to know a little about you. Take advantage of this by introducing yourself and giving users a glimpse of what you have to offer. An “About Us” page receives a high traffic rate, and it’s crucial that those visitors gain trust in your business. A weak […]

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Understanding the Facebook Algorithm to Drive Business Success

By: Taylour Lynn Scanlin Communication Specialist at BrawnMedia Notice when you login to your own personal Facebook Page how your newsfeed is constructed. Not every post, picture, or video from your 600 friends or brand pages appears in real-time. It’s as if it’s tailored to you – weeding out the unnecessary jabber and including information […]

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Linkedin Makes Changes To Social Media Platform

Within the next couple of weeks big changes will be occurring in the world of LinkedIn. LinkedIn has made changes to the appearance and functionality of their platform. They have unveiled a more modern design and a cleaned-up update stream. LinkedIn will also be adding a stronger link to the site’s Newsfeed. This will make […]

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The Importance of Startups Having a Unique Brand

One of the best ways to interact with customers is by creating a recognizable brand.  A startup’s brand is the mix of attributes and values which characterize the product or service that you offer your customers. Brands must differentiate themselves from competitors and build relationships and trust with their consumers. Your brand isn’t just your […]

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Increasing Brand Exposure through “Sharing” on Social Media

Making content shareable greatly increases a brands exposure.  Here’s a breakdown of why people subscribe, fan and follow on different social channels: Email Subscribers want highly relevant and personalized content. Email is typically the first place people look for special offers Facebook fans want you to know that your brand has their support. These individuals […]

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Got Writer’s Block For Your Blog?

Here are a few ideas to get you through til’ the New Year (Happy Holidays!):   Do a screenshot of your product and post it on your blog How-to-articles. These are great reads for your customers Write a post on how to avoid common mistakes in your industry Create a post of links of other […]

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Get Tweetin’ For Business!

Social Media Not Important To Your Business? Think Again.. Get Tweetin’ for Business – Part I Social Media Marketing is one of the most essential inbound marketing tools for a business. So you’re on Facebook – great start, but are you missing out on other popular social media sites? Lets chat about Twitter. Did you […]

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