Category: Sales

Eliminating Buyer Skepticism

Before salespeople can persuade the consumer to purchase their product or service, they must convince the consumer that there is a need for change. Convincing the consumer that there is a need for change will make them feel more inclined to buy a product or service. A good salesperson is able to stay focused and […]

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The Power of the Pitch

If you’re in sales you will have heard of the elevator pitch and you understand the power it can hold if properly executed. So that begs the question, how do you execute an elevator pitch by today’s standards? When elevator pitches first got their start, a salesperson had only the duration of the elevator ride […]

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