2020 has seen a big shift in want and need for over-the-top advertising or OTT. OTT is used to describe video ad distribution supported by the internet. Ads can be seen on apps like Hulu, Amazon Prime, and the network apps that allow you to stream your favorite binge worthy shows. With OTT, advertisers have […]
For a digital campaign to truly be successful, there are two main components that need to be incorporated and mastered. First, ensuring that your brand is visible online and has a digital footprint that encourages gaining traffic; second component is to then convert that traffic into leads. So once the traffic is converted into leads, […]
We all have our specialty, our niche, but we sometimes find ourselves in situations where we talk too much. This could be serious for your business if you have a nervous talker on your sales team and it can affect your sales numbers negatively. Each individual handles situations differently; some tend to go silent while […]
Before salespeople can persuade the consumer to purchase their product or service, they must convince the consumer that there is a need for change. Convincing the consumer that there is a need for change will make them feel more inclined to buy a product or service. A good salesperson is able to stay focused and […]
If you’re in sales you will have heard of the elevator pitch and you understand the power it can hold if properly executed. So that begs the question, how do you execute an elevator pitch by today’s standards? When elevator pitches first got their start, a salesperson had only the duration of the elevator ride […]
