Social media, whether you believe it’s the best thing since sliced bread or the worst thing to ever exist, is here to stay. When Facebook, Instagram, and Twitter first began, the intention was that friends and family would use the platforms to stay connected. Since then, social media and its uses have grown and it […]
Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of […]
Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]
Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]
Infographic – Consumer opinions of paid social media ads and how you can improve their experience with your brand.
With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely to engage. Whether your strategy needs updating, or you’re new to Instagram, you’ll find these 6 tips beneficial for your […]
After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally planned. This change in timing was announced Monday in a blog posted by Google saying a security breach had been […]
Updated as of 2/21/2020 According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos on how to complete a DIY project, people love watching video content. Video is more engaging and can capture our […]