Infographic – Consumer opinions of paid social media ads and how you can improve their experience with your brand.
Social Media
How to Measure the ROI of Social Media
Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.
It’s Time to Stop Deleting Negative Feedback
Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]
Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]
Google+ Is Shutting Its Doors Early
After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally planned. This change in timing was announced Monday in a blog posted by Google saying a security breach had been […]
Why (and how) You Should Be Using Video Ads on Facebook
Did you know that by 2020, 75% of all mobile traffic is estimated to be from video? From videos of cats to informative videos on how to complete a DIY project, people love watching videos. Video is more engaging and can capture our attention in a way that static images or text simply can’t. If […]
Water Cooler Chats 001 – Facebook Automatic Advanced Matching
Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of […]
6 Ways to Make Instagram Work for You
With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely to engage. Whether your strategy needs updating, or you’re new to Instagram, you’ll find these 6 tips beneficial for your […]
Facebook Wants Your Customer Service to Improve
Over the past few months Facebook has been going through an overhaul of their platform, the way we interact with it, and how businesses are potentially viewed. Their latest endeavor has to do with your customer service; they want to help you improve it. So, how are they going to do this and what will […]