Social Media Learning Center
Audience Personas for Laser-Targeted Paid Social Campaigns
Meta’s wide range of targeting options has made it a breeze for us to hone in on specific market segments. With the ability to reach smaller, more focused audiences, Meta has become an innovative platform […]
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The Power of User-Generated Content
In today’s digital age, building a successful brand is about more than just advertising and traditional marketing strategies. Consumers want authenticity, engagement, and connections with the brands they support. This is where user-generated content (UGC) […]
Read Article ›Social Media Plays a Critical Role in Customer Service and Aquisition
In recent years, social media has changed the marketing game, and revolutionized the way businesses interact with their customers. Platforms like Facebook, Twitter, Instagram, and LinkedIn have become powerful tools for both customer service and […]
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HOW TO PICK THE RIGHT INFLUENCER FOR YOUR BRAND
Influencer marketing is an incredibly popular and useful tool for brands to connect with their target audience and promote their products. With the enormous rise of social media, promoting products and services to your target […]
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THE BENEFITS OF INFLUENCER MARKETING
Influencer marketing has recently become an undeniably beneficial marketing strategy that has seen incredible growth over the past few years. An “influencer” can be defined as an individual that has a strong social media following […]
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WHY YOUR BUSINESS NEEDS TO BE ON SOCIAL MEDIA IN 2023
Social media has long been a tool for businesses to create a voice for their brand and connect with their target audiences in new effective ways. Almost half the world’s population are active social media […]
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6 Ways to Combine Traditional & Digital Marketing
In today’s digitally connected world effective marketing campaigns that reach consumers across multiple channels are crucial to your business’ success, but, with so many strategies and tools at your disposal, where do you even begin? […]
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2022 Facebook Update: Big Changes at Meta with Job Postings
Beginning this week, Meta (Facebook) will be making some changes to their Facebook Jobs offerings. The job openings we post will now only appear on your Facebook page itself. Job seekers used to be able search […]
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How the Apple iOS 14 Release May Affect Your Facebook Ads
Apple announced back in May 2018 that it will provide users with an opt-in prompt on each app which will allow them to choose whether the user consents to third-party sites like Facebook to track […]
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What is Google My Business & Why Do I Need It?
Achieving prominent visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46% of all Google searches are looking for local […]
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Responsive Display Ads vs Custom Display Ads
Google display ads, known as banner ads, have been in many advertisers’ arsenal for years. Display ads historically have lower click-through rates than that of search ads, but having visually appealing images can close the […]
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Remain Successful With Facebook Restricted Ad Categories
In response to Facebook’s special ad category targeting change, some verticals may have found themselves trying to change their advertising or rethink how they reach their target audience. Facebook had been taking some heat for […]
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