Social Media Learning Center
How to Pick the Right Influencer for Your Brand
Influencer marketing is an incredibly popular and useful tool for brands to connect with their target audience and promote their products. With the enormous rise of social media, promoting products and services to your target […]
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The Benefits of Influencer Marketing
Influencer marketing has recently become an undeniably beneficial marketing strategy that has seen incredible growth over the past few years. An “influencer” can be defined as an individual that has a strong social media following […]
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6 Ways to Combine Traditional & Digital Marketing
In today’s digitally connected world effective marketing campaigns that reach consumers across multiple channels are crucial to your business’ success, but, with so many strategies and tools at your disposal, where do you even begin? […]
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2022 Facebook Update: Big Changes at Meta with Job Postings
Beginning this week, Meta (Facebook) will be making some changes to their Facebook Jobs offerings. The job openings we post will now only appear on your Facebook page itself. Job seekers used to be able search […]
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How the Apple iOS 14 Release May Affect Your Facebook Ads
Apple announced back in May 2018 that it will provide users with an opt-in prompt on each app which will allow them to choose whether the user consents to third-party sites like Facebook to track […]
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What is Google My Business & Why Do I Need It?
Achieving prominent visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46% of all Google searches are looking for local […]
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Responsive Display Ads vs Custom Display Ads
Google display ads, known as banner ads, have been in many advertisers’ arsenal for years. Display ads historically have lower click-through rates than that of search ads, but having visually appealing images can close the […]
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Remain Successful With Facebook Restricted Ad Categories
In response to Facebook’s special ad category targeting change, some verticals may have found themselves trying to change their advertising or rethink how they reach their target audience. Facebook had been taking some heat for […]
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Why You Should Be Using Video Advertising
In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way […]
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Marketing To The New Normal – Post COVID-19
COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach […]
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The Ultimate Guide to Social Media for Businesses
Social media, whether you believe it’s the best thing since sliced bread or the worst thing to ever exist, is here to stay. When Facebook, Instagram, and Twitter first began, the intention was that friends […]
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6 Ways to Make Instagram Work for You
With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely […]
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