The internet giant has focused their attention on a crucial area of our lives: searching for a job. Google has set its sights on matching candidates
with the best available job, putting the right job in front of the right candidate at the optimum time. With platforms such as Indeed, Monster
and now Facebook it’s only logical that
Google is working to make job searches even easier.
With the new search function well underway, Google for Jobs collects and organizes job postings from across the internet, making it easier for searchers
to find the right job for them. Since Google will be collecting data from across the internet, Google for Jobs will hold a variety of results for
users to browse. Google for Jobs will also give the searcher the ability to refine the results based on wage level, industry, category, and location,
part-time or full-time positions. The ability to search by public transportation accessibility will also be a possibility.
At Google’s developer conference I/O earlier in the month of May Google CEO Sundar Pichai gave an inside
look at Google for Jobs while stating “46% of U.S. employers say they face talent shortages and have issues filling open job positions.”
To further advance the job results, Google takes into consideration words, or terms, that are used for job searches. For example, a search for “assistant”
could mean “assistant manager”, “project assistant” or “administrative assistant”, depending on how the employer writes the description. Google
will be able to categorize and list these together when someone searches for “assistant” jobs.
So what does this mean for businesses? In the coming weeks, as US searchers begin their queries, matching jobs will be provided to the user. Meaning,
if you have jobs listed on platforms such as Facebook, LinkedIn, Glassdoor or Careerbuilder, searchers will have an easier time finding the listing
and your company. Once they’ve found a position of interest, they will be able to apply with Google for Jobs’ clear call to action “Apply”; the
user will then be directed to complete the application process.
We’re excited about Google’s latest search feature and can’t wait to see it in action! If you’re not listing job openings online, you need to. To hear
how we do it, and what we can do for you, contact us today!