Creating a Cohesive Effort with PPC and SEO

Categories

Man working on Google SEO

Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO strategies can prove to become very beneficial for your brand. Let’s take a closer look at the benefits of a cohesive effort for your PPC campaign and your SEO strategy!

Utilizing Organic and Paid Search

Starting the Process: PPC ads are exactly as it sounds – paid advertising. They appear next to relevant searches and content on the web, the end goal would be to have the users interact with the ad. When beginning an SEO strategy, you shouldn’t expect immediate results; your ads will likely get the essential first click. If the user doesn’t convert, that’s okay, because now you’ve introduced them to your brand.

Brand Perception: Paid ads and organic listings have the ability to show on the first page of search engines, such as Google, which allows you the capability to capture more leads. Having your brand displayed in the first page of results both organically and with paid ads will show the searcher that your business is an authority and the ideal choice for them. Additionally, if you appear on the second page, or after, users become less likely to click on your brand’s links.

Giving Assistance: Whether your PPC campaign has ended or it was put on hold, your brand still has a chance to appear organically as long as your SEO strategy has been consistently working. Likewise, if you were to put a hold on your SEO strategy but continue your PPC campaigns, your brand will still get in front of the searchers. When they work congruently with one another, it builds a better value for your strategy and increases the trust others will put in your brand.

Analyze the Competition: Developing a strategy is hard work, but you need to keep your competition in mind. Whether you like it or not, they hold a stake in your digital presence. Your SEO team and PPC team should work together to share vital pieces of information showing what the competition is doing and how they can combat those efforts.

Contact Brawn Media: Unless you have a few in-house gurus (who really know what they’re doing) this is something you will without a doubt need help with. SEO is constantly changing and evolving which means you need a full time expert who is fully trained on page, off page, and technical SEO aspects in order to be successful.

Likewise with PPC, Google has made it very easy for anyone to set up and AdWords campaign and spend your money, but, it is just as easy for that person to waste your money if they don’t know what exactly it is that they are looking for.

The ideal solution for you is to contact our team of experts. Allowing our professionals to increase, and maintain, your digital presence will free you up to handle the day-to-day matters of your business without the distraction or worry if your campaigns are working seamlessly.

Related Posts

google ads albany ny

Water Cooler Chats 002 – New Google Ads Search Metrics

Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that are better than average position. One of the mistakes we often make is focusing too much on the average position. Average […]

Keep Reading
automatic advanced matching

Water Cooler Chats 001 – Facebook Automatic Advanced Matching

Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of […]

Keep Reading
display ads albany ny

How Display Ads Affect the Consumers Journey

When you ask most clients about their goals the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job at generating leads, but how does display fit into the picture? How does display effect the sales cycle? And how do we prove its effectiveness when we can’t always directly […]

Keep Reading