Creating a strong brand online for your business is getting exceedingly more complex, mostly because of the ever-growing amount of competition. And, to
get more clients and customers to pay attention to your brand, you will have to hold yourself higher than the competition. Having a solid brand that
people trust and flock to isn’t simple, but there are some cardinal rules to avoid breaking.
The Absence of Consistency
This applies both to your visual consistency – regarding the way your image looks by way of the quality of your content and your consistency visually.
Your brand should speak to a recognizable level of value and the consistency that your customers are drawn to.
Visual style is a critical part of creating a “brand magnet.” If your logo is grainy and unprofessional looking, that’s a problem. Remember, people will
only exchange money for products and services if a threshold of trust is displayed in all areas of your brand — especially visual aspects.
Each business card, web-based social networking record, receipt and email is an opportunity to fortify your image. Be sure to incorporate your logo, domain
name, and best contact information on every asset that is public-facing — don’t miss a chance to show off!
Lack of Self Awareness
While making your mark — be objective and practical. If you’re a small time band tinkering with your music in your extra time, don’t attempt and
brand yourself as a worldwide rock star! If any part of your brand rings false, your image, brand, and success will subsequently come up short!