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Email Marketing Tips to Boost Your Business

Email Marketing on Laptop

Email marketing is one of the most effective tools you can use to boost your business, and it’s also one of the easiest ways to keep in touch with your current and potential customers on a regular basis. Even if you have other online marketing tactics in place, you’ll want to make sure that email marketing is a part of your strategy to reach your target audience as well. Here are some tips that will help you develop an effective email marketing campaign that will boost your business in no time.


The Importance of a Good Subject Line

A good subject line is key to getting your email opened. After all, if the recipient doesn’t open your email, they can’t read your message. So how do you write a good subject line? Keep it short, make it interesting, and most importantly, make it relevant to the recipient.


How Many Emails Should I Send?

The number of emails you should send depends on your goals and your audience. If you’re just starting out, aim for two to three emails per month. As you build your list and get to know your subscribers, you can increase the frequency to two or three times per week. Just be sure not to overload your subscribers with too many messages.


Short and Sweet

Keep your emails short and sweet. No one wants to read a novel in their inbox. You want to be able to get your point across quickly and efficiently. That being said, there is no magic number for email length. It really depends on what you’re trying to achieve with your email. If you’re sending a newsletter, you’ll want to include more content than if you’re just sending a quick update. Use your best judgment and lean on the side of shorter emails.


Easy Sign Up

Include an opt-in form on your website so people can sign up to receive your newsletter. Make it easy to find and include a link to your privacy policy so people know their information is safe with you.


Day of the Week

You’ve likely heard that Tuesday is the best day to send emails, but that doesn’t mean it’s the only day you should send them. Wednesday and Thursday are also highly recommended days. In fact, there are several different factors that can affect which day is best for your business. Take a look at your data and see which days your subscribers are most engaged. You can also experiment with different days and times to see what works best for you.

Remember — you can’t please everyone, and that’s okay. Not every person who subscribed to your email list is going to be a customer or even a qualified lead. And that’s fine. You’re always going to have some people who unsubscribe from your email list, but there are a few things you can do to try and reduce the number.


Helpful Tips:

  1. Email new contacts within 24 hours.
  2. Your emails should be sent from a real person instead of a business.
  3. Be straightforward and keep your emails short and sweet.
  4. Include only one Call-to-Action button per email.
  5. Add Alt text to all your images, including your Call-to-Action button.
  6. Make all images link to your website or preferred page.
  7. Place at least one Call-to-Action button towards the top and make all links easily seen.
  8. Add social sharing icons to help spread the word.
  9. Make sure it displays properly on mobile devices and tablets.
  10. Monitor each email’s performance to see which tactics work better.