Water Cooler Chats 001 – Facebook Automatic Advanced Matching

Categories

automatic advanced matching

Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching.

The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of a virtual switch. With automatic advanced matching, Facebook can capture hashed customer data (email address, phone number, etc.) when a customer makes a purchase on a website. The data, which advertisers themselves won’t be able to see, allows Facebook to better match customers with Facebook users.

So, what does this mean for advertisers? Two things: an increase in custom audience size and an increase in the number of attributed conversions. Advertisers will now have a more complete picture of how ads play a part in online conversions.

If this all sounds a little sketchy (we had our concerns too…) the process is not designed to collect passwords, financial, health or government data.

Check back next week to see what we’re talking about. Until then, we’ll be off implementing this new feature before Facebook releases something else…

Related Posts

video advertising

Why You Should Be Using Video Advertising

In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]

Keep Reading
Digital Marketing Covid 19

Marketing To The New Normal – Post COVID-19

COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]

Keep Reading
Open Rate

Support During COVID-19

To some, the current public crisis can be scary and unsettling. For us, it’s an opportunity to support our clients and the communities we serve. If your recent experience has been anything like ours, you’ve spent the last 3 ½ weeks navigating what many of us consider to be a truly life-changing chain of events. […]

Keep Reading