Water Cooler Chats 001 – Facebook Automatic Advanced Matching

Categories

automatic advanced matching

Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching.

The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of a virtual switch. With automatic advanced matching, Facebook can capture hashed customer data (email address, phone number, etc.) when a customer makes a purchase on a website. The data, which advertisers themselves won’t be able to see, allows Facebook to better match customers with Facebook users.

So, what does this mean for advertisers? Two things: an increase in custom audience size and an increase in the number of attributed conversions. Advertisers will now have a more complete picture of how ads play a part in online conversions.

If this all sounds a little sketchy (we had our concerns too…) the process is not designed to collect passwords, financial, health or government data.

Check back next week to see what we’re talking about. Until then, we’ll be off implementing this new feature before Facebook releases something else…

Related Posts

google ads albany ny

Water Cooler Chats 002 – New Google Ads Search Metrics

Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that are better than average position. One of the mistakes we often make is focusing too much on the average position. Average […]

Keep Reading
automatic advanced matching

Water Cooler Chats 001 – Facebook Automatic Advanced Matching

Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of […]

Keep Reading
display ads albany ny

How Display Ads Affect the Consumers Journey

When you ask most clients about their goals the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job at generating leads, but how does display fit into the picture? How does display effect the sales cycle? And how do we prove its effectiveness when we can’t always directly […]

Keep Reading