People opening box of knowledge

Water Cooler Chats 001 – Facebook Automatic Advanced Matching

automatic advanced matching

Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching.

The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of a virtual switch. With automatic advanced matching, Facebook can capture hashed customer data (email address, phone number, etc.) when a customer makes a purchase on a website. The data, which advertisers themselves won’t be able to see, allows Facebook to better match customers with Facebook users.

So, what does this mean for advertisers? Two things: an increase in custom audience size and an increase in the number of attributed conversions. Advertisers will now have a more complete picture of how ads play a part in online conversions.

If this all sounds a little sketchy (we had our concerns too…) the process is not designed to collect passwords, financial, health or government data.

Check back next week to see what we’re talking about. Until then, we’ll be off implementing this new feature before Facebook releases something else…

[gravityform id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/blog/facebook-automatic-advanced-matching/#gf_10' novalidate novalidate="novalidate"> <div class='gform_body gform-body'><div id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><div id="field_10_4" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_4"><label class='gfield_label' for='input_10_4' >Email Address<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_10_4' type='text' value='' class='large' placeholder='Email Address *' aria-required="true" aria-invalid="false" /> </div></div><div id="field_10_3" class="gfield gfield--width-three-quarter field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_3"><label class='gfield_label' for='input_10_3' >Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_10_3' type='tel' value='' class='large' placeholder='Phone Number' aria-invalid="false" /></div></div><div id="field_10_5" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_10_5"><label class='gfield_label' for='input_10_5' >Phone</label><div class='ginput_container'><input name='input_5' id='input_10_5' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_10_5'>This field is for validation purposes and should be left unchanged.</div></div><div id="field_submit" class="gfield gfield--width-quarter field_sublabel_below field_description_below gfield_visibility_visible" data-field-class="gform_editor_submit_container" data-field-position="inline" data-js-reload="true"><button type="submit" id="gform_submit_button_10" class="gform-button gform-button--white button gform-button--width-full" onclick='if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} jQuery("#gform_10").trigger("submit",[true]); }'>Get Started</button></div></div></div> <div class='gform_footer top_label'> <input type='hidden' name='gform_ajax' value='form_id=10&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_10' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='10' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_10' value='WyJbXSIsIjNlMDgwMzI4ZGJhNjlmZjk1YmQwMGZmMWVkYjg5NWRmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_10' id='gform_target_page_number_10' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_10' id='gform_source_page_number_10' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="7"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_10').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_10');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_10').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_10').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_10').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_10').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_10').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_10').val();gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [10, current_page]);window['gf_submitting_10'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_10').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_10').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [10]);window['gf_submitting_10'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_10').text());}, 50);}else{jQuery('#gform_10').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [10, current_page]);} );} ); </script>
[gravityform id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/blog/facebook-automatic-advanced-matching/#gf_10' novalidate novalidate="novalidate"> <div class='gform_body gform-body'><div id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><div id="field_10_4" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_4"><label class='gfield_label' for='input_10_4' >Email Address<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_10_4' type='text' value='' class='large' placeholder='Email Address *' aria-required="true" aria-invalid="false" /> </div></div><div id="field_10_3" class="gfield gfield--width-three-quarter field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_3"><label class='gfield_label' for='input_10_3' >Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_10_3' type='tel' value='' class='large' placeholder='Phone Number' aria-invalid="false" /></div></div><div id="field_10_5" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_10_5"><label class='gfield_label' for='input_10_5' >Phone</label><div class='ginput_container'><input name='input_5' id='input_10_5' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_10_5'>This field is for validation purposes and should be left unchanged.</div></div><div id="field_submit" class="gfield gfield--width-quarter field_sublabel_below field_description_below gfield_visibility_visible" data-field-class="gform_editor_submit_container" data-field-position="inline" data-js-reload="true"><button type="submit" id="gform_submit_button_10" class="gform-button gform-button--white button gform-button--width-full" onclick='if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} jQuery("#gform_10").trigger("submit",[true]); }'>Get Started</button></div></div></div> <div class='gform_footer top_label'> <input type='hidden' name='gform_ajax' value='form_id=10&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_10' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='10' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_10' value='WyJbXSIsIjNlMDgwMzI4ZGJhNjlmZjk1YmQwMGZmMWVkYjg5NWRmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_10' id='gform_target_page_number_10' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_10' id='gform_source_page_number_10' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_3" name="ak_js" value="236"/><script>document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_10').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_10');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_10').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_10').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_10').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_10').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_10').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_10').val();gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [10, current_page]);window['gf_submitting_10'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_10').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_10').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [10]);window['gf_submitting_10'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_10').text());}, 50);}else{jQuery('#gform_10').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [10, current_page]);} );} ); </script>
[gravityform id="4" title="true" description="true" ajax="true"]