Facebook Graph Search & What It Means For Your Search Experience

Categories

Facebook has gone through some major changes in 2012. Timeline was officially launched and the photo app, Instagram, was acquired. The social media giant is not wasting any time in 2013. As of Wednesday, January 15, 2013, Facebook CEO, Mark Zuckerberg, announced a new feature that will be released to the public shortly. The new search tool is known as Facebook’s Graph Search.

The browsing experience on Facebook will be significantly improved from this search tool. Consumers will be spending more time on Facebook, doing more searches and finding more pages and brands to ‘like’ and engage with. It is going to make it even easier for customers to discover your business. Google’s search efforts will certainly be challenged by this new Facebook tool.

So, what does this mean for business owners? First of all, this means you need an active Facebook presence if you do not already have one. There is no reason for a business to avoid creating an up-to-date Facebook page. It’s free to set up, and it makes it easier for customers to find you. Some estimates put Facebook in the forefront for b2c marketers for lead generation. 77% of them report acquiring customers through Facebook. 43% of b2b marketers report the acquisition of customers via Facebook.
Prior to the release of Graph Search, users could perform keyword-based searches that can often return various results. These results are often hit or miss, even when searching for a specific brand.

With the new Facebook Graph Search, users will be able to query businesses and pages that their friends like, recommend, or otherwise engage with. This is serious marketing stuff when considering that 90% of people turn to friends for brand recommendations. 71% of them are more likely to buy a product or service if someone referred it to them on social media (source). These statistics are generally reserved for eCommerce inbound marketing, but we expect them to be similar for other b2c and b2b marketing Once Facebook Social Graph is released and continues to be utilized by clients, we’ll see more startling statistics pouring into the online marketing world.

A search tool that utilizes each consumer’s interests and engagement activities as key components in providing results to other Facebook users is something that most brands should take immediate advantage of. A business with a strong Facebook presence will benefit from the feature, while businesses that are nonexistent will continue to be invisible in the social media world. At least for Facebook users that number is more than one billion today. That’s a huge potential audience to lose to your competitors.

As of now, you need to sign up for a waiting list to use Graph Search. The official release date is indefinite, but it is expected to be a slow process. More information on Facebook Graph Search can be found here.

[gravityform id="4" title="true" description="true" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_4' style='display:none'><div id='gf_4' class='gform_anchor' tabindex='-1'></div> <div class='gform_heading'> <h2 class="gform_title">Reviews Demo</h2> <span class='gform_description'></span> <p class='gform_required_legend'>&quot;<span class="gfield_required gfield_required_asterisk">*</span>&quot; indicates required fields</p> </div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_4' id='gform_4' action='/blog/facebook-graph-search-what-it-means-for-your-search-experience/#gf_4' novalidate novalidate="novalidate"> <input type='hidden' class='gforms-pum' value='{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}' /> <div class='gform_body gform-body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below'><div id="field_4_1" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible gsurvey-survey-field " data-field-class="gsurvey-survey-field" data-js-reload="field_4_1"><label class='gfield_label' >How Are We Doing<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container gsurvey-rating-wrapper'><div class='gsurvey-rating' id='input_4_1'><input name='input_1' type='radio' value='grating1f1243827' id='choice_4_1_0' /><label for='choice_4_1_0' title='Excellent'>Excellent</label><input name='input_1' type='radio' value='grating191e3fd08' id='choice_4_1_1' /><label for='choice_4_1_1' title='Pretty good'>Pretty good</label><input name='input_1' type='radio' value='grating1159873a9' id='choice_4_1_2' /><label for='choice_4_1_2' title='Neutral'>Neutral</label><input name='input_1' type='radio' value='grating1a835fb08' id='choice_4_1_3' /><label for='choice_4_1_3' title='Not so great'>Not so great</label><input name='input_1' type='radio' value='grating1874123fa' id='choice_4_1_4' /><label for='choice_4_1_4' title='Terrible'>Terrible</label></div></div></div><div id="field_4_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_2"><label class='gfield_label' for='input_4_2' >How can we improve your experience?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_2' id='input_4_2' class='textarea small' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></div><div id="field_4_3" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_3"><label class='gfield_label' for='input_4_3' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_4_3' type='email' value='' class='large' aria-required="true" aria-invalid="false" /> </div></div><div id="field_4_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_4"><label class='gfield_label' for='input_4_4' >Comments</label><div class='ginput_container'><input name='input_4' id='input_4_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_4_4'>This field is for validation purposes and should be left unchanged.</div></div></div></div> <div class='gform_footer top_label'> <button type="submit" id="gform_submit_button_4" class="gform_button button" onclick='if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} jQuery("#gform_4").trigger("submit",[true]); }'>Submit</button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='4' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjNjZTc3NGZlZGQ2NTBmZTZiNDI5MDNiMmZmNzU0NmZlIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="21"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}, 50);}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [4, current_page]);} );} ); </script>