Social media managers and business owners might be in for a shock on March 12, 2015. Why? Because Facebook has updated the way that they measure who likes your page, and some of those accounts might no longer be active participants on Facebook. So what does that mean? You might see some of your page likes go away.
Social Times reports that the pages that Facebook will be focusing on are the ones that have been memorialized for deceased users, as well as profiles that were voluntarily deactivated.
“Over the coming weeks, page admins should expect to see a small dip in their number of page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.
Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a page’s like count. If a deactivated account is reactivated, the account will be re-added to a page’s like count.”
This isn’t anything to panic over. Yes your overall number will drop, but there will be benefits. Knowing that people who like your page are legit will help with your page insights and see what your real audience is engaging in. So while the number of people who liked your page will go away, those people were most likely not interacting with you in the first place.