February PPC Tip: The Value of Your Competitors’ Names In Your PPC Strategy




Your competitor’s name is worth more to you than you’d expect! While implementing your PPC strategy, don’t forget to add your competitors’ business names to your keywords. This reminds users searching for a competitor that your business has an advantage over that specific company. This is even a great place to highlight deals.

There’s nothing like advertising on your competitor’s front lawn, especially when it isn’t considered loitering. Don’t be afraid to stake the prime real estate on your competitors! Give us a call with any questions you may have about your strategy.