Why Google’s Updated API & Billing Structure Should Matter To You

Categories

News flash

Well, it was good while it lasted. Google’s recent changes to its Maps API products might shock you – and your wallet. The search engine giant has restructured and repriced their Google Platform APIs, raising its prices over 1,400%.

Google Maps Platform

A few weeks ago, Google rolled out significant changes requiring customers to pay more for map product usage and making it necessary to have an official API key connected to a credit card to even use their APIs. With the new changes, customers will get the first $200 of monthly usage for free; however this credit will now only cover 28,000 page loads per month. This is important to understand, especially if you’re using Dynamic Maps, because previously Google allowed 25,000 free page loads per day. No, your eyes are not deceiving you – the change they made went from per day to per month. Furthermore, previously if the amount of requests or loads exceeded 25,000 you were charged $.50 for every 1,000 additional requests. This update will charge a whopping $7.00 for every 1,000 additional requests.

So what does that mean for you? It means that if you already have an API key attached to a billing account, you should absolutely check your credit card statement and Google Cloud account to see if there have been any substantial charges since the change took effect. To protect yourself from any massive, unexpected charges in the future, you can set a daily limit on the number of requests per day that your app will accept. The downside to this however is that once the limit is reached your users will see a blank space where the map should be.

One bright spot here is that if you’re a nonprofit, crisis responder, news media organization or startup, you can apply for additional Maps platform credit by following the instructions Google provides on how to enroll.

Google has stated that this change has come from listening to their audience – developers and business owners. “We’ve heard that you want simple, easy to understand pricing that gives you access to all our core APIs. That’s one of the reasons we merged our Standard and Premium plans to form one pay-as-you go pricing plan for our core products.”   While it’s true that this merger has created a simplification of their 18 individual APIs into three products – Maps, Routes, and Places, it could also be a huge financial hit for many and will undoubtedly send many developers looking for open-source alternatives.

In the likely event that this sounds like a foreign language leaving you scratching your head, let us know! Our tech-savvy experts are equipped with the knowledge to help you navigate these changes.

Related Posts

What is Proximity Marketing?

Proximity marketing is a great way for businesses to get noticed by local clients and customers. Simply put, proximity marketing is a system of strategies that use your customers’ or clients’ locations to deliver targeted advertising that’s catered to their needs. While local search marketing can target a general area, proximity marketing takes that one […]

Keep Reading
google on laptop

SEO vs PPC: Which Will Work Best for Your Business?

Not sure whether your business would benefit more from Pay Per Click (PPC) or Search Engine Optimization (SEO) efforts? There are some key differences when considering SEO or PPC in your overall marketing plan. We are going to break down the differences and help you objectively decide between the two. What is Search Engine Optimization […]

Keep Reading
media planning and buying albany

What is Media Planning and Buying?

At Brawn Media we understand the need for a well-rounded strategy. Simply creating a one channel approach does not guarantee success. There’s more competition than ever and more consumers with niche interests. The good news is that you have more opportunities than ever before to reach them. When you choose to work with Brawn Media […]

Keep Reading