Google’s “Mobilegeddon” – What You Need to Know

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The sky is falling, aliens have invaded, Michael Bay is making another movie, and Google has released a new update to their search algorithm! Those are
the thoughts of panic that are probably going through the minds of many SEO professionals today. Google has released a new update named “mobilegeddon”
that could change rankings on the search engine in a very big way. We’re going to tell you everything that you need to know in this blog concise and
easy to read blog post.

What is Mobilegeddon?


It is a nick-name for Google’s update that was released on April 21st. How compatible your website is with mobile-devices is now going to be a factor in
how well, or how poorly it shows up in rankings.

 

Why is Google Doing This?


They wants to serve its users with the best experience possible. A post on the Official Google Webmaster Central Blog, they said, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will
find it easier to get relevant, high quality search results that are optimized for their devices.”

 

Why this is Important to You


Your business can succeed or fail based on how visible it is on search engines. If you aren’t ranking as well as you used to, that means less people learn
about your business. In turn you have fewer people learning about you, and that means a lower sales volume.

 

How To Win Against Mobilegeddon


You can update your website to being mobile friendly. Google has provided a guideline for making websites mobile-friendly.
As quickly as possible, you should implement its principles into your site to avoid getting penalized, or even to get a competitive edge. If you aren’t
able to do this easily, call 518.472.0060 and we’ll be happy to go to work for you and upgrade your website.

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