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How Often Should You Redesign or Update Your Website?

Website Updates

If you’re in business, you need to have a website. It’s one of the most important aspects of your online presence and one of the most essential marketing tools at your disposal—it’s often the first impression potential customers will have of your business.

A website shouldn’t be something you set up and forget about forever. In fact, it’s smart to update your site regularly with fresh content on a regular basis, whether it’s through adding new content or making changes to your site design or functionality.

How often you should update your website depends on a few factors, including the type of business you have, how frequently you release new products or services, and your overall goals for your site. Updating your website regularly can help you attract new visitors, keep existing customers engaged, and improve your search engine ranking. However, if you don’t update your website often enough, you run the risk of appearing outdated or unprofessional. The key is to strike a balance that works for your particular business.

There’s no hard and fast rule, but a good general guideline is to update your website at least once every two years, if not more frequently. Of course, there are exceptions to this rule. If you sell seasonal products or run a seasonal business, you’ll want to make sure your website reflects that with timely updates. The same goes for news-based businesses—you’ll want to keep your site fresh with the latest news and information.

Website updates can be many things; sometimes they’re minor, while other times they’re major. It all depends on your goals or priorities. Updating your website might be as simple as tweaking some old blog posts—or it could require a total rebrand. No matter what the scope, every update you make to your website should lead towards improving the user experience.

It’s important to remember that technology moves quickly. Google is constantly updating the way its algorithm functions to improve search results. What was considered a modern and cutting-edge look and feel for a website a couple of years ago can be seen as outdated now.

Consistently producing new content helps attract and retain a clearly defined audience—and, ultimately, to help define you as an authority in your field and drive profitable customer action. In other words, it’s using content to get people to do what you want them to do.

There are many factors that can influence your decision on when to update your website and the number of times you should be updating it, but these five factors may help guide you in making the right choice.

  1. When you make changes to your website, it signals to Google and other search engines that your site is active and up-to-date.
  2. Google loves fresh content, and by adding new pages or blog posts, you’re giving them more opportunities to index and rank your site.
  3. New content also gives you a chance to target new keywords and improve your overall SEO strategy.
  4. Regular updates also show that you’re committed to providing a good user experience, which is another ranking factor Google takes into account.
  5. New content can help you attract new visitors and keep existing ones coming back for more.

Are you looking to build trust and credibility through your online presence and website? Contact us today to find out more about what Brawn Media can do for you.

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