It was only a few short years ago that social media was used to connect with friends and family while sharing updates about your day or how you spent your vacation. Social media has since evolved and blossomed into so much more than sharing an update with your followers. It has become essential for businesses to be part of in order to compete in their marketplace. We’ve gathered a few reasons why you should consider joining the social media movement and how it can benefit your business.
Acquire Potential Leads
Creating a profile on social media platforms such as Facebook, Twitter, and Instagram is free and they also offer a way to exponentially grow your business through organic social media marketing.
Your business has the ability to grow and captivate an audience by investing time into understanding your target audience and then tailoring your posts and platform presence. It is also worth looking at your competitors’ social media presence to see what they’re doing and how people are interacting.
What makes them a potential lead? They have decided they want to follow your business! They want to know about your services, products and what your business can do for them.
Social media is an avenue which encourages interactions and dialogues, which plays a part in customer service. As you know, customer service is beneficial to your business, so it only makes sense that platforms that encourage interaction would also encourage customer service.
Facebook, for example, offers an awesome messaging feature. Some people may opt for interacting with your business through messages as opposed to phone calls. Something of this nature requires attention and a good response time. If they are kept waiting, they may move on to one of your competitors. While this doesn’t mean you need to make yourself available 24/7, consumers do expect a relatively timely response.
Consumers are more understanding if they send a message “after business hours” and they don’t receive a response immediately as long as your hours are listed!
Customer service also means the potential for reviews. Good, bad, or ugly, consumers love voicing their opinion and experience. Welcome the reviews with open arms and embrace the feedback. Respond to the reviews as well! If you received a positive review, thank them for taking time out of their day. What about a bad review? Don’t bury it under the rug. Acknowledge the consumer and address the situation.
A major benefit to using social media for your business is the ability to create organic business awareness. These platforms allow for you to share your brand while creating a consistent and unified look, feel, and voice. This consistency is a building block for your business, brand, and reputation. Use of the same logo, colors, information, in addition to linking to your website creates a strong online presence.
Utilizing the power of social media is incredibly beneficial to your business and something every business needs to embrace. It has proven to be beneficial for businesses of all sizes and in every market. If you haven’t started using it to your benefit, you need to. Don’t know where to get started, or need someone who can handle it all for you? Contact the professionals at Brawn Media today to get started!