How to Create an Effective Email Marketing Campaign

Categories

Many small businesses reach their customers using email marketing. It allows businesses to deliver news and updates about products and services to their
shoppers on a regular basis.

Crafting these emails can be a tricky task. There are a lot of key elements involved with creating a successful marketing email. It is important to take
a step back while planning a marketing email and identify what you think your customers are looking for.

Here are a few helpful tips for planning an email marketing campaign.

 

1. Compensation for Opening the Email

It is important to note that there is a difference between Email Marketing and Newsletters. Your customers are looking for a deal. Make it extremely apparent
that your email contains something of value, and you’ll see your “open” rates increase.

 

2. See the Big Picture

While incentives are great for your customers, remember that the email has a bigger goal: visibility. Just because you only had 5% coupon redemption, for
instance, doesn’t mean that your email didn’t have a greater effect. Brand awareness increases every time your email gets seen.

 

3. Style Never Hurt Anyone

No one likes a messy email. Give your customers a professional, modern email with a healthy balance of images, information, and of course, offers. Beyond
looking pretty, well-designed emails are much less likely to be flagged as spam by filters.

 

4. Don’t Annoy Your Audience

If you get bombarded with a dozen emails from one company, you’re going to unsubscribe. Be realistic about scheduling and decide on send dates that both
make sense for your promotion and aren’t back-to-back with 10 other emails.

 

5. Improve, Improve, Improve!

Many services provide feedback and analytics for email campaigns. Take this data and use it to your advantage. By constantly updating content and trying
new things, you can quickly find better and bolder ways to engage your audience. Keep what works and cut what doesn’t.


If you’re looking to kick off a campaign with style, get in touch with BrawnMedia by calling 518-472-0060 or contact us online.

Written by BrawnMedia. Learn about our team here!

[gravityform id="4" title="true" description="true" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_4' style='display:none'><div id='gf_4' class='gform_anchor' tabindex='-1'></div> <div class='gform_heading'> <h2 class="gform_title">Reviews Demo</h2> <span class='gform_description'></span> <p class='gform_required_legend'>&quot;<span class="gfield_required gfield_required_asterisk">*</span>&quot; indicates required fields</p> </div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_4' id='gform_4' action='/blog/how-to-create-an-effective-email-marketing-campaign/#gf_4' novalidate novalidate="novalidate"> <input type='hidden' class='gforms-pum' value='{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}' /> <div class='gform_body gform-body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below'><div id="field_4_1" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible gsurvey-survey-field " data-field-class="gsurvey-survey-field" data-js-reload="field_4_1"><label class='gfield_label' >How Are We Doing<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container gsurvey-rating-wrapper'><div class='gsurvey-rating' id='input_4_1'><input name='input_1' type='radio' value='grating1f1243827' id='choice_4_1_0' /><label for='choice_4_1_0' title='Excellent'>Excellent</label><input name='input_1' type='radio' value='grating191e3fd08' id='choice_4_1_1' /><label for='choice_4_1_1' title='Pretty good'>Pretty good</label><input name='input_1' type='radio' value='grating1159873a9' id='choice_4_1_2' /><label for='choice_4_1_2' title='Neutral'>Neutral</label><input name='input_1' type='radio' value='grating1a835fb08' id='choice_4_1_3' /><label for='choice_4_1_3' title='Not so great'>Not so great</label><input name='input_1' type='radio' value='grating1874123fa' id='choice_4_1_4' /><label for='choice_4_1_4' title='Terrible'>Terrible</label></div></div></div><div id="field_4_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_2"><label class='gfield_label' for='input_4_2' >How can we improve your experience?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_2' id='input_4_2' class='textarea small' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></div><div id="field_4_3" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_3"><label class='gfield_label' for='input_4_3' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_4_3' type='email' value='' class='large' aria-required="true" aria-invalid="false" /> </div></div><div id="field_4_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_4"><label class='gfield_label' for='input_4_4' >Phone</label><div class='ginput_container'><input name='input_4' id='input_4_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_4_4'>This field is for validation purposes and should be left unchanged.</div></div></div></div> <div class='gform_footer top_label'> <button type="submit" id="gform_submit_button_4" class="gform_button button" onclick='if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} jQuery("#gform_4").trigger("submit",[true]); }'>Submit</button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='4' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjNjZTc3NGZlZGQ2NTBmZTZiNDI5MDNiMmZmNzU0NmZlIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="196"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}, 50);}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [4, current_page]);} );} ); </script>