Many small businesses reach their customers using email marketing. It allows businesses to deliver news and updates about products and services to their
shoppers on a regular basis.
Crafting these emails can be a tricky task. There are a lot of key elements involved with creating a successful marketing email. It is important to take
a step back while planning a marketing email and identify what you think your customers are looking for.
Here are a few helpful tips for planning an email marketing campaign.
1. Compensation for Opening the Email
It is important to note that there is a difference between Email Marketing and Newsletters. Your customers are looking for a deal. Make it extremely apparent
that your email contains something of value, and you’ll see your “open” rates increase.
2. See the Big Picture
While incentives are great for your customers, remember that the email has a bigger goal: visibility. Just because you only had 5% coupon redemption, for
instance, doesn’t mean that your email didn’t have a greater effect. Brand awareness increases every time your email gets seen.
3. Style Never Hurt Anyone
No one likes a messy email. Give your customers a professional, modern email with a healthy balance of images, information, and of course, offers. Beyond
looking pretty, well-designed emails are much less likely to be flagged as spam by filters.
4. Don’t Annoy Your Audience
If you get bombarded with a dozen emails from one company, you’re going to unsubscribe. Be realistic about scheduling and decide on send dates that both
make sense for your promotion and aren’t back-to-back with 10 other emails.
5. Improve, Improve, Improve!
Many services provide feedback and analytics for email campaigns. Take this data and use it to your advantage. By constantly updating content and trying
new things, you can quickly find better and bolder ways to engage your audience. Keep what works and cut what doesn’t.
If you’re looking to kick off a campaign with style, get in touch with BrawnMedia by calling 518-472-0060 or contact us online.
Written by BrawnMedia. Learn about our team here!