Something that should be top of mind for your business is your website’s bounce rate. This is for good reason, bounce rates often serve as an indication whether or not users are engaging with your website. While content that is relevant to a person’s search query paired with digital marketing efforts can help improve your website’s bounce rate, the efforts do not end there. Keep in mind, the sum of all parts is more valuable than the sum of one part alone.
Google Defines the Bounce
For any business with a website, understanding what a bounce is as well as what a bounce rate is as defined by Google is essential. If you don’t have a website, that’s a different discussion that we need to have. So how does Google define what a bounce is and what a bounce rate is?
- Bounce: “A single-page session on your site.”
- Bounce Rate: “Single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered on a single request.”
To get your website back on track and have a bounce rate that is more desirable, it is important to understand why someone has left your site and how to fix it.
4 Ways to Improve Your Website
User Experience: From kids to adults, we’re all using the internet for one reason or another. As such, this creates the necessity for a positive user experience. If you’ve had your website for a long period of time, it might be difficult to step back and look at it from the user’s perspective. If this is the situation, you will need to consider bringing in a team of design and web development experts who understand what it means to find areas of improvement while creating a website that is unique for your brand.
Mobile: Most interactions, searches, and experiences happen on someone’s mobile device. Chances are, you’re reading this on your phone. If you haven’t addressed issues with your mobile site, this can have a serious impact on user experiences and can impact your bounce rate. If your website isn’t responsive, it should be. Mobile devices are being used more and more which means if your website isn’t responsive; it likely has formatting issues which can lead to a poor user experience.
Speed: As previously mentioned, our society has gotten to a point where it heavily relies on mobile devices. This only further inhibits our level of patience as we have come to expect instant results. With high expectations in mind, it’s important to ensure your website speed is up to par. There are many factors which can inhibit load speed including image sizes. Very large images are going to cause speed issues for your user. Our experts are able to take your images and give them the necessary proportions to still convey your product or services without hindering your load time.
Design: Gone are the days of running a business without needing a website and digital presence. Since your website is a necessity, it’s imperative to have one that is impeccably designed and built that also balances usability and design aspects. A website that has been designed poorly can severely impact your website’s bounce rate, website performance, as well as how users view your brand. If they have difficulty navigating your website, or they can’t find what they’re looking for quickly, they will move on and look to one of your competitors.
These are only four of the ways your website impacts your bounces and bounce rate. It is common for businesses to get stuck searching for quick results rather than looking at the entire picture. Each part of your strategy should work congruently with the same goal in mind. Our experts have the knowledge and expertise your business needs to see successful campaigns come to fruition and to create a website that accurately represents your brand while giving consumers the experience they desire.
Do you want our experts to analyze your website and clue you in on our experience? Let us know! Contact us today so we can get started!