many mediums of advertising; newspaper still remains relevant and has many benefits. Newspaper is one of the most common, and traditional, print
media formats used for advertising. These print advertisements provide benefits of a static message with a blend of copy and images—all for
a moderate cost.
affordable way to deliver a timely message to an audience in a certain geography, but, it is also more flexible. Newspapers offer two types of
print advertising; display advertisements that are placed throughout the paper and classified listings which are under subject headings in a specific
section. Advertisers choose the exact size and location of the ad, as well as design.
must explain a few items between the copy and images. It should convey what you do in a way that relates directly to the consumer, have a clear
call to action for the consumer and it needs to have brand recognition with a logo and tagline. These ads need to show what a company stands for,
who they are as a brand, all while stating how a product or service will help fulfill a person’s life. In order to do this properly, you must understand
the wants and needs of the target audience.
a celebrity or ordinary person promoting your brand. Emotional advertising is always a good tactic to use when trying to make a lasting impression
or to create a feeling towards your brand. Most commonly used, however, is informational advertising.
reader to take an action in engaging with your business. It must also create better brand recognition by reinforcing your brand. In order to make
that impression, you first must choose the right media outlet or mix of media outlets. You may find that a combination of advertising in your state/metropolitan
newspaper and your local paper can give you the best results.