March Design Tip: Using Color Strategically




Are you planning to redesign your website? There are several things to consider when you start working with a web designer, so you can get the website you envisioned. Choosing color is one of the crucial decisions you will need to make during the design process. The colors utilized in a company’s website can impact the overall look and feel of the site. In order to help maintain your company’s theme, these are common tips for using color effectively on your site:

  • Choose colors that reflect the tone you want to give the end-user. For example, a color palette that is primarily neutral can help your site project an elegant and modern appearance, while choosing bright, vivid colors could portray a website for children.
  • Utilize small dashes of color for headlines or key graphics. This helps guide site visitors to important content on each of the pages.
  • If possible, use a color palette that compliments your logo, so it’s consistent with your other promotional materials.

If you have any questions about your website’s design needs, give us a call at 518-472-0060.