Google is big on trust. If Google doesn’t have much trust for your website, the chances of ranking better are pretty slim. Since building trust with Google is something that SEO banks on, here’s something simple that you can do to help that along:
First, understand that the more Google visits and crawls your site, the more trust is gained your website. Google will crawl more frequently when fresh content appears.
Aside from adding fresh content to your blog, if you occasionally update and change the content on your static website pages, Google will tend to come back more often.
This is something every website owner can do to help increase trust with Google. Keep in mind, this is just one tool in your SEO toolbox that you don’t want to leave out. Give us a call with any questions about boosting your presence online.