Evolution in the marketing world is essential to achieving success. There is a school of thought that you should ignore older forms of advertising in favor
of newer ones, in order to win over more customers. At Brawn Media, we actually think the best way to evolve is to embrace new ideas, but still focus
on what continues to work. In this blog post, we’re going to outline the value of doing video based marketing (this phrase encompasses TV commercials)
on the web and television.
Television Based Marketing
A lot of people think that advertising on TV will yield low results. That isn’t true. Even if you hear about your friends ditching their satellite or cable
plans in favor of streaming services like Netflix, a trend among friends is not the same thing as a larger truth. There are many advantages to using
The Perks of Television:
- Reach People Who Don’t Stream – There are people who aren’t interested in buying hardware that lets them use a streaming service on
their TV, and they don’t feel like watching their favorite show on a laptop screen. Their money is just as green as that of a customer from the
- TV Offers Content Sooner – Most new TV episodes are available on the internet 24 hours or more after they first aired. Marketing to
people who aren’t willing to wait makes a lot of sense.
- Exclusive Content – By and large, there are a lot of shows that aren’t available through streaming services. Local news and major
sporting events typically aren’t streamed. Also, movies that might be airing on a station like TBS or USA may not be available through a service
like Netflix. Having your video based marketing show up during these events that are exclusive to TV is a great way to build your brand.
Web Based Marketing
Whether it’s YouTube, third party internet sites, social media, or Instagram, there are a lot of reasons to put your video based marketing on the web.
The Perks of Web Based Marketing:
- Reach “Lost” Customers – Even though television is important, the fact of the matter is that certain people won’t be reachable if
they decide to cancel their subscriptions to conventional TV providers. If someone is “lost” from the television world, you can “find” them here.
- Advanced Targeting – Marketing on internet based venues gives you the ability target a specific demographic, with a high level of
precision. This is a great way to get the most out of your advertising budget.
- Cost Free Growth Potential – I’m sure that at one point or another, you’ve had a friend send a YouTube video of a funny commercial
they saw on TV. This is all the more reason to put your marketing efforts on the web. If people think you have something really cool to offer,
they’re going to pass it around – giving your business publicity at no extra cost.
Inclusive Online and Offline Marketing
Having an inclusive marketing strategy is the true way to evolve. The old and the new methods work together, giving you some really great results.
The Perks of Marketing on Both:
- It Can Be Cost Effective – If you create some great marketing for the web, maybe it’s just
as good on TV, and vice versa. This can help you keep production costs low.
- Having a Bigger Footprint – This one boils down to simple math. Hypothetically, if
there are four customers that can be reached only over the internet, and four others that can only be reached on television, how do you reach all
eight? Advertise online and offline!
- Persistence – While shopping, have you ever been approached by a persistent sales associate that doesn’t
take no for an answer and ends up making a big sale? Marketing online and offline gives your business the ability to be like that. For example,
someone might see your commercial online, but they might get sold on becoming a customer the second time they see it on TV.
Evolve the Right Way
Survival of the fittest is what evolution is all about. The best way to prevail over the competition is to use every option available. At Brawn Media,
that’s exactly how we strengthen brands. Contact the team at Brawn Media to help you increase
awareness about your business.
Written by James Novak, Search Engine Optimization (SEO) Specialist at Brawn Media. Learn more about him here!