Nostalgia in Marketing & Five Movies We Want to See

 

People take pictures of vacations, birthday parties, and much more for a critical reason. They want to relive happy moments. This powerful desire is a
great marketing tool, especially in the movie industry. There are five sequels that we’re excited about seeing (one of which is still in theaters).
We’ll tell you what they do to reach the year to revisit a positive experience, and even have a little fun along the way.

1.) Terminator Genisys

Arnold is back. The legendary actor has returned the movie franchise that helped his career take off. Like most of the other films in this series,
this one involves time travel. What makes this one stand out is that it revisits events and locations from the first movie. These elements help to
meet the needs of action movie enthusiasts who miss the stylized movies of the 80s.

2.) Toy Story 4
We’re also very excited about Toy Story 4, even if it isn’t coming out until 2017. Many people grew up with these characters on the silver screen, and they even went off to college around the same time as Andy, the owner of the Toys. This movie is kind of like revisiting an old friend, and seeing where your friends are now, and what adventures they’re going to embark on next.

3.) Vacation

This is the long-awaited new installment in the National Lampoon’s Vacation series. Not only are we looking forward to the sequel, but we are
also sure that many others who enjoyed the first trip with Clark, Helen, Rusty and Audrey in the 1980s, but we also think that people who enjoyed their
first trip to “Wally World” are bound to be excited. We’re looking forward to the ridiculous, yet hysterical events that stars Ed Helms and Christina
Applegate will get into on their trip to “Wally World.” We’re also looking forward to cameo appearances from the cast of the original 1983 film!


4.) SPECTRE (James Bond 24)

This is the 24th installation in a film franchise that has spanned over 50 years. It is definitely designed toward bringing in an audience that first fell
in love with the series that long ago. The arch-nemesis of the British Super-Spy, Ernst Stavro Blofeld has been heavily hinted to be the main villain
of the movie. The last time he appeared was when Roger Moore played James Bond in 1981’s For Your Eyes Only.


5.) Jurassic World

Believe it or not, some of us haven’t seen this movie yet! The original movie in the series, Jurassic Park came out in 1993 and set a new standard
for special effects and lived up to the high quality standard of storytelling that Stephen Spielberg has mastered so well for over 40 years. Those
of us at Brawn Media who haven’t seen this film yet are looking forward to seeing a film that’s name that figuratively promises us a bigger world built
upon the foundation of the first film.


Give People What They’ve Liked Before

There are a lot of different angles that these new movies are reaching people on a reminiscent emotional level. They all have one thing in common, living
up to an expectation of quality. In film making, if you’re able to mirror something that people have liked before, there is a better chance that you
will create good word of mouth for your project. Revisiting something positive creates the proper emotional angle to make people feel a connection
with what you’re selling. If you can work that angle into an advertising campaign, we recommend going for it.

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