When creating a PPC campaign- make sure that your ads are pointed at a landing page with relevant information associated with your keywords and offerings. This landing page should promote conversion through forms, a call to action to call, offers, or a culmination of these to create an effective campaign.
November Pay Per Click Tip
How the Apple iOS 14 Release May Affect Your Facebook Ads
Apple announced back in May 2018 that it will provide users with an opt-in prompt on each app which will allow them to choose whether the user consents to third-party sites like Facebook to track their user data. As an advertiser we needed to dig into how this change would potentially affect how and where […]
What is Proximity Marketing?
Proximity marketing is a great way for businesses to get noticed by local clients and customers. Simply put, proximity marketing is a system of strategies that use your customers’ or clients’ locations to deliver targeted advertising that’s catered to their needs. While local search marketing can target a general area, proximity marketing takes that one […]
SEO vs PPC: Which Will Work Best for Your Business?
Not sure whether your business would benefit more from Pay Per Click (PPC) or Search Engine Optimization (SEO) efforts? There are some key differences when considering SEO or PPC in your overall marketing plan. We are going to break down the differences and help you objectively decide between the two. What is Search Engine Optimization […]