When creating a PPC campaign- make sure that your ads are pointed at a landing page with relevant information associated with your keywords and offerings. This landing page should promote conversion through forms, a call to action to call, offers, or a culmination of these to create an effective campaign.
COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]
Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. However, the first step in delivering quality content is getting customers to open the email. At first glance, it may […]
As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]