When creating a PPC campaign- make sure that your ads are pointed at a landing page with relevant information associated with your keywords and offerings. This landing page should promote conversion through forms, a call to action to call, offers, or a culmination of these to create an effective campaign.
November Pay Per Click Tip
Responsive Display Ads vs Custom Display Ads
Google display ads, known as banner ads, have been in many advertisers’ arsenal for years. Display ads historically have lower click-through rates than that of search ads, but having visually appealing images can close the gap and improve performance. This type of visual ad serves across the Google Display Network which is home of over […]
Leveraging Local Service Ads
Solving the Problems of Traditional Google Paid Ads Say you’re a locksmith, plumber, garage door technician, electrician, or HVAC serviceman, for instance. Even if you’ve committed to a comprehensive local SEO strategy, you may still be missing opportunities to connect with local customers. More specifically, the text-only ads already available to you don’t garner click-throughs […]
Remain Successful With Facebook Restricted Ad Categories
In response to Facebook’s special ad category targeting change, some verticals may have found themselves trying to change their advertising or rethink how they reach their target audience. Facebook had been taking some heat for their ad targeting guidelines and the ability to target or exclude people based on age, gender and income. Now, Facebook […]