When creating a PPC campaign- make sure that your ads are pointed at a landing page with relevant information associated with your keywords and offerings. This landing page should promote conversion through forms, a call to action to call, offers, or a culmination of these to create an effective campaign.
November Pay Per Click Tip
Five Advanced Targeting Strategies to Capture More Customers
It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these strategies will get your ads in front of very specific, and often motivated, segments of your audience. These people are […]
Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]
Do Consumers Like Your Social Ads? [Infographic]
Infographic – Consumer opinions of paid social media ads and how you can improve their experience with your brand.