When creating a PPC campaign- make sure that your ads are pointed at a landing page with relevant information associated with your keywords and offerings. This landing page should promote conversion through forms, a call to action to call, offers, or a culmination of these to create an effective campaign.
November Pay Per Click Tip
What is Media Planning and Buying?
At Brawn Media we understand the need for a well-rounded strategy. Simply creating a one channel approach does not guarantee success. There’s more competition than ever and more consumers with niche interests. The good news is that you have more opportunities than ever before to reach them. When you choose to work with Brawn Media […]
Benefits of OTT Advertising
2020 has seen a big shift in want and need for over-the-top advertising or OTT. OTT is used to describe video ad distribution supported by the internet. Ads can be seen on apps like Hulu, Amazon Prime, and the network apps that allow you to stream your favorite binge worthy shows. With OTT, advertisers have […]
Responsive Display Ads vs Custom Display Ads
Google display ads, known as banner ads, have been in many advertisers’ arsenal for years. Display ads historically have lower click-through rates than that of search ads, but having visually appealing images can close the gap and improve performance. This type of visual ad serves across the Google Display Network which is home of over […]