Let’s face it, nobody likes to hear negative feedback that involves them in any way, shape or form. While getting negative feedback on social media may seem like the end of the world, try to take it as constructive criticism. As a business owner, evaluate what the user is upset about and how you can resolve that issue in a timely manner. This will show the user that you care and you are proactive about customer satisfaction. Not only is the happiness of your users important to you, but so are their complaints. Anyone that crosses your page will see that you are quickly responding to both positive and negative feedback, which will significantly enhance your social media marketing efforts.