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Branding 101: An Introduction to the Elements of an Effective Brand

What’s important to understand about a brand is that it has nothing to do with the actual product. It exists in the minds of customers only. A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible. The brand is the image attached to a name, design, symbol, […]

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Millennials Prefer Texting: Use this Avenue to Increase Conversions

If you’re trying to market your business in 2016, you can’t deny the spending power of Millennials. Saddle up, and get comfortable with texting. Millennials (ages 18-35 by 2015) love texting so much that the majority would give up talking on their mobile phones and would prefer texting if presented with that scenario. If you’ve […]

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Why Your Business Needs BrawnGuard Online Reputation Management

Did You Know? The majority of mobile searches (mobile access to the web has surpassed desktop access) are for local businesses and business information. And did you know that online inaccuracies and unmanaged online reviews can greatly affect your revenue? Instead of sitting idly and letting unknown and unchecked online problems send customers to your […]

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How to Build Strong SEO Foundations – Your Guide to Success

There is more to creating a successful website than just a beautiful design (although, it definitely helps). The keys to your website’s success are being visible to your target audience and then getting them to convert; enter SEO. As we all know, a strong foundation is an essential component of a building; a weak foundation […]

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Google Turns Lights Off on Right Sidebar Ads: Now What?

The biggest well-known secret in generating website conversions is sending targeted, qualified traffic to the site. And we all hear the buzzwords; SEO, Social Media Marketing, Display Ads, and PPC (pay-per-click). And if you’ve been actively marketing online, especially for Google search, you know that the multiple marketing environments within Google change constantly, for better […]

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Five Ways Social Media Can Affect Your Business

In this day and age, social media plays such a monumental role in technology, business technology in particular. Many times, a negative connotation is placed on the term we are now so familiar with, “social media.” Especially in the workplace, more often than not, social media is thought of as a distraction, hindering employee productivity. What people […]

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7 Ways to Increase Your Social Reach Organically

Utilize Keywords Conducting keyword research (you can use a free service, such as Google’s AdWords tool’s Keyword Planner) will show you what is already successfully driving traffic to your site. From here, you can single out which content is performing best and determine which top-ranked keywords are leading people to it. You can utilize this information […]

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5 Advantages of Hiring a Digital Marketing Agency for Your Small Business

The importance of your business’ online presence is vital to the health and longevity of your products and/or services. The line between e-commerce companies and brick and mortar stores has blurred, and now it is more important than ever to realize the full potential of presenting your business to consumers on the internet in a cohesive and […]

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4 Blog Strategies to Keep Your Readers Happy

If you’re marketing your business online and you haven’t ventured into the world of blogging, we have to ask: Where have you been? Get out there! Let your voice be heard! Offer up some juicy tidbits that matter to your audience. You’ll be glad you did. Or, maybe you’ve been blogging, but can’t seem to keep […]

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