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Five Ways Social Media Can Affect Your Business

In this day and age, social media plays such a monumental role in technology, business technology in particular. Many times, a negative connotation is placed on the term we are now so familiar with, “social media.” Especially in the workplace, more often than not, social media is thought of as a distraction, hindering employee productivity. […]

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7 Ways to Increase Your Social Reach Organically

1. Utilize Keywords Conducting keyword research (you can use a free service, such as Google’s AdWords tool’s Keyword Planner) will show you what is already successfully driving traffic to your site. From here, you can single out which content is performing best and determine which top-ranked keywords are leading people to it. You can utilize […]

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5 Advantages of Hiring a Digital Marketing Agency for Your Small Business

The importance of your business’ online presence is vital to the health and longevity of your products and/or services. The line between e-commerce companies and brick and mortar stores has blurred, and now it is more important than ever to realize the full potential of presenting your business to consumers on the internet in a […]

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3 Ways to Better Use Analytics Beyond Checking How Much Traffic You’ve Received

You’re active with your marketing by monitoring your website’s analytics, but the challenge is – what do you do with the data beyond checking how many visits you’ve received? More often than not, website owners use Analytics to check on the amount of traffic they’ve received during a particular timeframe. But, with a little deep […]

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3 Strategies to Increase and Retain Brand Loyalty

Creating and promoting a brand is not just about getting more people to see your website. It’s about finding more marketing opportunities and using them to create a bigger brand footprint, but more importantly — you’ll be creating an environment and brand experience that brings your customer back to sell to them again, while encouraging […]

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