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Are You Fully Taking Advantage Of Your Social Media?

  A decade ago who would have thought that having effective social media accounts could set you apart from the competition? That reality is here, and while most businesses are setup on Facebook, Twitter, LinkedIn, Google+, etc., most companies are probably not using them to their fullest ability. Mashable compiled a list of 15 ways […]

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Why Are People Unfollowing your Brand?

So you’ve started a Facebook page for your business. Great! Now, how do you keep the people that have liked your brand to stay interested? Easier said than done, right? You might notice that your “likes” number fluctuates. So why are people leaving? It could be a number of things. Your content isn’t good. You […]

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Google’s “Mobilegeddon” – What You Need to Know

The sky is falling, aliens have invaded, Michael Bay is making another movie, and Google has released a new update to their search algorithm! Those are the thoughts of panic that are probably going through the minds of many SEO professionals today. Google has released a new update named “mobilegeddon” that could change rankings on […]

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Marketing Trends to Watch For in 2015

We’re a few months into 2015, and by now you’ve probably noticed a few new marketing trends. Whether it’s digital or tradition, brand management is certainly changing. So what are a few trends that you should be looking out for in 2015? One thing you can look for is that the marketing world is shifting […]

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Don’t Think That Content Matters? Think Again!

Owning and operating a business and having a website now goes hand in hand. You have to have a good website because a majority of people are now finding you online. Now you’re going to have to have good content if you want them to continue to find you online. According to a new report, […]

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Best Ways to Grow Your Email Database

Before the internet was available pretty much everywhere, people would find out the daily happenings by sitting down with the newspaper. While times have changed, it’s not all that different. Instead of opening up the paper they open up their email, or social media. The question is – are you what they see? Every business […]

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Facebook Ad relevance Score: What they are and why they matter

Facebook has recently introduced a better way to monitor your ad effectiveness. Relevance scores are now visible in ads metric under your ads reporting tool. So what exactly is an ad relevance score? Facebook has always used these scores to help determine how they deliver their ads, making sure users see ads that are relevant […]

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Signs You May be Using Social Media Wrong

As the importance of social media is increasing in the business world, those who have opted out are slowly being left behind. Some who are using social media might not be utilizing it in the proper way. Here are some ways that you might not be taking on social media correctly. Thinking you are better […]

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Using Stories to Better Marketing Your Brand, Products, or Services

Unless you’ve been living under a rock, using storytelling in your brand content is a huge advantage over the competition. Stories are very powerful because they grab and hold your attention. It’s no wonder why history and education dating way back when handed down in “stories” remained fresh and relevant for generations. The same can […]

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