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Facebook Ad relevance Score: What they are and why they matter

Facebook has recently introduced a better way to monitor your ad effectiveness. Relevance scores are now visible in ads metric under your ads reporting tool. So what exactly is an ad relevance score? Facebook has always used these scores to help determine how they deliver their ads, making sure users see ads that are relevant […]

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Signs You May be Using Social Media Wrong

As the importance of social media is increasing in the business world, those who have opted out are slowly being left behind. Some who are using social media might not be utilizing it in the proper way. Here are some ways that you might not be taking on social media correctly. Thinking you are better […]

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Using Stories to Better Marketing Your Brand, Products, or Services

Unless you’ve been living under a rock, using storytelling in your brand content is a huge advantage over the competition. Stories are very powerful because they grab and hold your attention. It’s no wonder why history and education dating way back when handed down in “stories” remained fresh and relevant for generations. The same can […]

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How to Make Your Email Signature Better at Marketing

First up, if you don’t have an email signature that accompanies your business emails get one— it’s marketing just waiting to happen. And if you do, have an email signature, here are 4 things you can do right now to make it work more to your advantage: Don’t make your messages all about YOU (ie. […]

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Content Marketing Considerations for Success

Just because you generate content on a regular basis does it mean you are engrossed in ‘content marketing’. Let’s take that strategy nomenclature apart: Content (Creation): This is the practice of generating text, images, graphics, video, audio, etc. for the sake of creating value for your intended audience. Marketing: This is the part of the […]

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Identifying Your Ideal Customer: A Checklist

You’ve heard the saying, “20 percent of all your customers will generate 80 percent of your income.” This is probably because the other 80% aren’t always your ideal customer. But what if you better knew who your ideal customer was? It doesn’t seem like rocket science that you could then better target those people. Think […]

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4 1/2 Reasons to Guard Against Web Form Spam!

Tired of spam web form submissions? We thought so. When hosting a form on your website, you can open the door to spam form submissions. These phony submissions often find their way to your email inbox, adding work to your day. How does it work? Internet spammers and scam artists often utilize robots, or SpamBots, […]

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