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Are You Using Emotion in Your Content Strategy?

When visitors become converting customers, somewhere along the line they had an emotional response to your content. Are you using emotional triggers in your content strategy? We have an infographic to describe how: Feel free to embed the above infographic, just be sure to credit us with a link. Thank you!

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Small Content Tweaks That Encourage a Higher Rate of Conversion

If you have kids, you know that they become super motivated when they start to master something and they can see positive progress. News alert: Even as adults, we’re still like that! People Are Motivated by Progress, Mastery, and a Sense of Control If you’ve ever gone through a lengthy sign-up process or shopping cart […]

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People Are Reading Your Content, But Are They Processing It?

It probably goes without saying, but the better people process and understand the offerings on your website, the more likely they are to buy and recommend your brand. If you confuse and inundate them visually and mentally, your conversion rate has a good chance of going down the tubes. Keep Information in Simple, Bite-sized Chunks […]

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A Huge Reason Why We Suggest Website Redesigns

Some new clients come to us and they are a little reticent about redesigning their website. Sometimes it’s because they invested a lot of money and time into their current design. Sometimes it’s because they don’t want to offend their in-house designer or the designer they used has a close relationship with the company. All […]

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As a Business on Facebook, Get Ready to Pay to Play in 2015

Everyone loves to ask us, what’s next online? What should I expect? What are the new trends? Here’s one that you might not be happy about from the start, but we’re already seeing awesome results for clients who are employing this tactic: In 2015, Facebook will become more focused on advertising for businesses by squeezing […]

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A Simple Way That You Can Build Easy Links

Yes, SEO is always changing. And no, SEO is not dead. And no, neither is link building. We all still need links to help us rank better in the search results that we oh so want to be found in. If you’re a client of ours and we’re building links for you, leave that hard […]

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