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How to Make Your Email Signature Better at Marketing

First up, if you don’t have an email signature that accompanies your business emails get one— it’s marketing just waiting to happen. And if you do, have an email signature, here are 4 things you can do right now to make it work more to your advantage: Don’t make your messages all about YOU (ie. […]

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Content Marketing Considerations for Success

Just because you generate content on a regular basis does it mean you are engrossed in ‘content marketing’. Let’s take that strategy nomenclature apart: Content (Creation): This is the practice of generating text, images, graphics, video, audio, etc. for the sake of creating value for your intended audience. Marketing: This is the part of the […]

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Identifying Your Ideal Customer: A Checklist

You’ve heard the saying, “20 percent of all your customers will generate 80 percent of your income.” This is probably because the other 80% aren’t always your ideal customer. But what if you better knew who your ideal customer was? It doesn’t seem like rocket science that you could then better target those people. Think […]

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4 1/2 Reasons to Guard Against Web Form Spam!

Tired of spam web form submissions? We thought so. When hosting a form on your website, you can open the door to spam form submissions. These phony submissions often find their way to your email inbox, adding work to your day. How does it work? Internet spammers and scam artists often utilize robots, or SpamBots, […]

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Are You Using Emotion in Your Content Strategy?

When visitors become converting customers, somewhere along the line they had an emotional response to your content. Are you using emotional triggers in your content strategy? We have an infographic to describe how: Feel free to embed the above infographic, just be sure to credit us with a link. Thank you!

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Small Content Tweaks That Encourage a Higher Rate of Conversion

If you have kids, you know that they become super motivated when they start to master something and they can see positive progress. News alert: Even as adults, we’re still like that! People Are Motivated by Progress, Mastery, and a Sense of Control If you’ve ever gone through a lengthy sign-up process or shopping cart […]

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